Pattern #59: Inverted Or Consistent Button Styles

Pattern #59  Tested 1 timesTested by Nicholas Evans on Feb 20, 2018

Based on 1 Tests, Members See How Likely Version B Wins Or Loses And By How Much

LOSSES
-5
-4
-3
-2
-1
FLAT
+1
+2
+3
+4
+5
WINS

Measured by the sum of negative and positive tests.

A B
Inverted Or Consistent Button Styles (Variant A) Inverted Or Consistent Button Styles (Variant B)

Expected Median Effects Of B

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Progression

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Leads

?

Signups

(1 tests)

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Engagement

-

Sales

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Revenue

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Retention

-

Referrals

?

ANY PRIMARY

(1 tests)

Tested on

Tests

Pattern #59: Inverted Or Consistent Button Styles
Was Tested On Reverb.com by Nicholas Evans

Replaced

Isolated

Test #154 on Reverb.com by $conducted_test->test->user_->first_name . ' ' . $conducted_test->test->user_->last_name Nicholas Evans    Feb 20, 2018 Test link

Find Out How It Did With 725,114 Visitors

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Get Access To See The Test Results

For each pattern, we measure three key data points derived from related tests:

REPEATABILITY - this is a measure of how often a given pattern has generated a positive or negative effect. The higher this number, the more likely the pattern will continue to repeat.

SHALLOW MEDIAN - this is a median effect measured with low intent actions such as initiating the first step of a lengthier process

DEEP MEDIAN - this is derived from the highest intent metrics that we have for a given test such as fully completed signups or sales.