Pattern #90: Out Of Stock Or In Stock Products

Pattern #90  Tested 2 timesTested by Andrey Andreev on Dec 23, 2025

Based on 2 Tests, Members See How Likely Version B Wins Or Loses And By How Much

LOSSES
-5
-4
-3
-2
-1
FLAT
+1
+2
+3
+4
+5
WINS

Measured by the sum of negative and positive tests.

A B
Out Of Stock Or In Stock Products (Variant A) Out Of Stock Or In Stock Products (Variant B)

Expected Median Effects Of B

?

Progression

(2 tests)

-

Leads

-

Signups

-

Engagement

?

Sales

(2 tests)

-

Revenue

-

Retention

-

Referrals

?

ANY PRIMARY

(2 tests)

Tested on

Tests

Pattern #90: Out Of Stock Or In Stock Products
Was Tested On Online.metro-cc.ru by Andrey Andreev

Replaced

Isolated

Test # 625 on Online.metro-cc.... by $conducted_test->test->user_->first_name . ' ' . $conducted_test->test->user_->last_name Andrey Andreev    Dec 23, 2025 Test link

Find Out How It Did With 220,773 Visitors

  • Measured by adds to cart

  • Measured by entering checkout

  • Measured by unique purchases

Zoom In
  • ?% (? successes out of ? visits)
  • ?% (? successes out of ? visits)
  • ?% (? successes out of ? visits)
A
  • ?% (? successes out of ? visits)
  • ?% (? successes out of ? visits)
  • ?% (? successes out of ? visits)
B
Listing

In this experiment, search results and listing pages received two additional filters to remove out-of-stock and in-store-only items. This reduced the number of results shown by default. The impact on add-to-cart actions, checkout flows, and completed sales was measured.

Get Access To See The Test Results

The Same Pattern Was Also Tested Here

Removed

Isolated

Test # 78 on Mvideo.ru by $conducted_test->test->user_->first_name . ' ' . $conducted_test->test->user_->last_name Andrey Andreev    May 06, 2021 Test link

Find Out How It Did With 5,404,332 Visitors

  • Measured by completed sales

Zoom In
  • ?% (? successes out of ? visits)
A
  • ?% (? successes out of ? visits)
B
Listing

In this experiment, products which were out of stock were removed from listing pages and replaced with in stock ones (not visible in the screenshot). 

Get Access To See The Test Results

For each pattern, we measure three key data points derived from related tests:

REPEATABILITY - this is a measure of how often a given pattern has generated a positive or negative effect. The higher this number, the more likely the pattern will continue to repeat.

SHALLOW MEDIAN - this is a median effect measured with low intent actions such as initiating the first step of a lengthier process

DEEP MEDIAN - this is derived from the highest intent metrics that we have for a given test such as fully completed signups or sales.