Pattern #95: Product Previews

Pattern Author: Vito Mediavilla - Conversion Lead @ VZ VermögensZentrum (ex-Conversions @ Mettler-Toledo)

Based on 1 Tests, Members See How Likely This Pattern Will Win Or Lose And Its (?) Median Effect

Almost Certain Loser
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-4
-3
-2
-1
0
+1
+2
+3
+4
+5
Almost Certain Winner
Product Previews
  1. Multiple Product Screenshots Explaining

    The idea of this pattern is to provide the user with multiple screenshots of a product or thing that they are interested in. This way they can get a richer preview of what they are being promised.

Median Effects

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Engagement

Ex: Any Action / Visit

(1 tests)

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Conversions

Ex: Signups, Leads

(1 tests)

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Sales

Ex: Transactions, Upsells

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Revenue

Ex: AOV, LTV

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Retention

Ex: Return Visits

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Referrals

Ex: Social Shares

Tests

Test 219 Tested on Mt.com by Vito Mediavilla Vito Jan 14, 2019

Find Out How It Performed With 4,836 Visitors

Screen: Home & Landing Devices: Desktop, Mobile
  • Measured by lead generation starts (clicks on button)   |   p-val (?)

  • Measured by successful form completions   |   p-val (?)

Get Access To See The Test Results

For each pattern, we measure three key data points derived from related tests:

REPEATABILITY - this is a measure of how often a given pattern has generated a positive or negative effect. The higher this number, the more likely the pattern will continue to repeat.

SHALLOW MEDIAN - this is a median effect measured with low intent actions such as initiating the first step of a lengthier process

DEEP MEDIAN - this is derived from the highest intent metrics that we have for a given test such as fully completed signups or sales.