Pattern #95: Product Previews

Pattern Author: Vito Mediavilla - Conversion Lead @ VZ VermögensZentrum (ex-Conversions @ Mettler-Toledo)

Based on 1 Tests, Members See How Likely This Pattern Will Win Or Lose And Its (?) Median Effect

Almost Certain Loser
Almost Certain Winner
Product Previews
  1. Multiple Product Screenshots Explaining

    The idea of this pattern is to provide the user with multiple screenshots of a product or thing that they are interested in. This way they can get a richer preview of what they are being promised.

Median Effects



Ex: Any Action / Visit

(1 tests)



Ex: Signups, Leads

(1 tests)



Ex: Transactions, Upsells






Ex: Return Visits



Ex: Social Shares


Test #219 Tested on by Vito Mediavilla Vito Jan 14, 2019

Find Out How It Performed With 4,836 Visitors

Home & Landing Desktop, Mobile
  • Measured by lead generation starts (clicks on button)   |   p-val (?)

  • Measured by successful form completions   |   p-val (?)

Get Access To See The Test Results

For each pattern, we measure three key data points derived from related tests:

REPEATABILITY - this is a measure of how often a given pattern has generated a positive or negative effect. The higher this number, the more likely the pattern will continue to repeat.

SHALLOW MEDIAN - this is a median effect measured with low intent actions such as initiating the first step of a lengthier process

DEEP MEDIAN - this is derived from the highest intent metrics that we have for a given test such as fully completed signups or sales.