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Test #517 on
Aboalarm.de
by 
Daria Kurchinskaia
Feb 12, 2024
Desktop
Checkout
X.X%
Revenue
Daria Tested Pattern #78: Tags, Badges And Structured Information On Aboalarm.de
In this experiment, a "most popular" badge ("am beliebsten") was appended to the middle plan of a contract cancellation service. Impact on overall purchases and revenue was measured.
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Test #479 on
Aboalarm.de
by Daria Kurchinskaia
Jun 15, 2023
Desktop
Mobile
Checkout
X.X%
Revenue
Daria Tested Pattern #15: Bulleted Reassurances On Aboalarm.de
In this experiment, a list of benefits were shown for each of the 3 plans on the last step of a contract cancelation service. Benefit items not included in the lower plans were also shown with grayed out styles (and an "x"). Clearly the higher paid plan had all the benefits listed. Impact on transactions was measured.
Test #480 on
Aboalarm.de
by Daria Kurchinskaia
Jun 15, 2023
Desktop
Mobile
Checkout
X.X%
Revenue
Daria Tested Pattern #15: Bulleted Reassurances On Aboalarm.de
In this experiment, a list of benefits were shown for each of the 3 plans on the last step of a contract cancelation service. The lowest plan only had one benefit, whereas the highest plan had 3. Impact on transactions was measured.
Test #389 on
Svsound.com
by 
Keenan Davis
Dec 16, 2021
Desktop
Mobile
Checkout
X.X%
Revenue
Keenan Tested Pattern #1: Remove Coupon Fields On Svsound.com
In this simple experiment, a highly visible coupon field was replaced with a less visible (but clickable) link in the variation. Clicking on the link would show the coupon field. Impact on sales and revenue was measured.