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Test #642 on by Frazer MawsonFrazer Mawson Mar 27, 2026 Mobile Shopping Cart X.X% Sales

Frazer Tested Pattern #41: Sticky Call To Action

- Variant A
- Variant B

The A version showed a non-sticky checkout button at the bottom of a flyout cart. The B variation added a sticky bar with a price summary and checkout button, keeping it always visible. Impact on sales was measured.

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Test #631 on by Frazer MawsonFrazer Mawson Jan 29, 2026 Mobile Shopping Cart X.X% Sales

Frazer Tested Pattern #41: Sticky Call To Action

- Variant A
- Variant B

In this experiment, the shopping cart screen displayed a floating “Checkout” button with common credit card icons that directed users to the checkout page when clicked. In the control, the button was positioned inline, further down the page. Impact on progression to checkout and total sales were measured.