Pattern #56: Hover Button

Pattern Author: Rodrigo Maués - Global UX Design Lead @ Anheuser-Busch InBev

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Hover Button

Pattern Properties

  1. Remove: Buttons Or Calls To Action

    The pattern first requires any calls to action or buttons to be hidden from repeating search result listings.

  2. Add: OnHover Buttons Attention Grabs

    Calls to actions or buttons are only shown during an onhover event on a listing component.

Pattern #56: Hover Button
Was Tested On Vivareal.com.br by Rodrigo Maués

  • Test 143
  • Tested on Vivareal.com.br by Rodrigo Maués
  • Jan 14, 2018

Was Tested Here With 2,594,182 Visitors

Screen: Search Results
Devices: Desktop
A

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B

For each pattern, we measure three key data points derived from related tests:

REPEATABILITY - this is a measure of how often a given pattern has generated a positive or negative effect. The higher this number, the more likely the pattern will continue to repeat.

SHALLOW MEDIAN - this is a median effect measured with low intent actions such as initiating the first step of a lengthier process

DEEP MEDIAN - this is derived from the highest intent metrics that we have for a given test such as fully completed signups or sales.

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