Pattern #62: Urgent Next Day Delivery

Pattern Author: Viljo Vabrit - Managing Director @ ConversionXL Agency

Based on 3 Tests, Members See How Likely This Pattern Will Win Or Lose And Its (?) Median Effect

Almost Certain Loser
-5
-4
-3
-2
-1
0
+1
+2
+3
+4
+5
Almost Certain Winner
Urgent Next Day Delivery

Pattern Properties

  1. Next Day Delivery Message Urgency

    The idea is to show an element of urgency to motivate people to receive the product sooner. For example: having a countdown timer (or cut off time of day) by when an order has to be placed so that the item is received by the next day.

  • Test 163
  • Tested on Lovehoney.co.uk by Matthew Curry
  • Mar 27, 2018

Find Out How It Performed
Screen: Product
Devices: Mobile

  • Measured by average order value

  • Measured by visits to a thank you page

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  • Test 157
  • Tested on Bobandlush.com by Viljo Vabrit
  • Mar 06, 2018

Find Out How It Performed
With 1,877 Visitors
Screen: Product

  • Measured by visits to thank you page

    (?)% Converted ((?) of (?) visits)
    (?)% Converted ((?) of (?) visits)

  • Measured by adds to cart

    (?)% Converted ((?) of (?) visits)
    (?)% Converted ((?) of (?) visits)

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  • Test 136
  • Tested on Missetam.nl by Marlies Wilms Floet
  • Dec 18, 2017

Find Out How It Performed
Screen: Product

  • Measured by successful sales

Get Access To Full Test Results

For each pattern, we measure three key data points derived from related tests:

REPEATABILITY - this is a measure of how often a given pattern has generated a positive or negative effect. The higher this number, the more likely the pattern will continue to repeat.

SHALLOW MEDIAN - this is a median effect measured with low intent actions such as initiating the first step of a lengthier process

DEEP MEDIAN - this is derived from the highest intent metrics that we have for a given test such as fully completed signups or sales.

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