Pattern #10: Postponed Modal Forms
Pattern #10 Tested 5 timesFirst tested by Vito Mediavilla Recently tested by Syed AtiF Husain on Nov 30, 2020
For each pattern, we measure three key data points derived from related tests:
REPEATABILITY - this is a measure of how often a given pattern has generated a positive or negative effect. The higher this number, the more likely the pattern will continue to repeat.
SHALLOW MEDIAN - this is a median effect measured with low intent actions such as initiating the first step of a lengthier process
DEEP MEDIAN - this is derived from the highest intent metrics that we have for a given test such as fully completed signups or sales.