Pattern #10: Postponed Modal Forms

Pattern #10  Tested 5 timesFirst tested by Vito Mediavilla Recently tested by Syed AtiF Husain on Nov 30, 2020

Based on 5 Tests, Members See How Likely Version B Wins Or Loses And By How Much

LOSSES
-5
-4
-3
-2
-1
FLAT
+1
+2
+3
+4
+5
WINS

Measured by the sum of negative and positive tests.

A B
Postponed Modal Forms (Variant A) Postponed Modal Forms (Variant B)

Expected Median Effects Of B

?

Progression

(2 tests)

?

Leads

(3 tests)

?

Signups

(2 tests)

-

Engagement

-

Sales

-

Revenue

-

Retention

-

Referrals

?

ANY PRIMARY

(5 tests)

Tests

Pattern #10: Postponed Modal Forms
Was Tested On Mt.com by Vito Mediavilla

The Same Pattern Was Also Tested Here

Removed

Isolated

Test #10 on Tradegecko.com by $conducted_test->test->user_->first_name . ' ' . $conducted_test->test->user_->last_name Syed AtiF Husain    Nov 30, 2020 Test link

Find Out How It Did With 6,529 Visitors

  • Measured by complete signups

In this experiment, 3 form fields were removed (postponed to a next step) from the homepage leaving only a "Start Trail" button. When users clicked on the "Start A Free 14 Day Trial" button, in both the control and variation they've seen the same next registration page with all of the fields. The registration page repeated the same fields with their corresponding values, as well as asked for a password as an extra field. The experiment measured successful leads.

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Isolated

Test #82 on Poll-app.com by $conducted_test->test->user_->first_name . ' ' . $conducted_test->test->user_->last_name P. Olivier Martel    Jan 17, 2017 Test link

Find Out How It Did With 21,762 Visitors

  • Measured by visting next step (Step 1)

  • Measured by adding of a question (Step 2)

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Isolated

Test #69 on Digitalmarketer.... by $conducted_test->test->user_->first_name . ' ' . $conducted_test->test->user_->last_name Justin Rondeau    Aug 01, 2016 Test link

Find Out How It Did With 2,685 Visitors

  • Measured by any form submits

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Isolated

Test #65 on Digitalmarketer.... by $conducted_test->test->user_->first_name . ' ' . $conducted_test->test->user_->last_name Justin Rondeau    Mar 01, 2016 Test link

Find Out How It Did With 5,788 Visitors

  • Measured by form submits

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For each pattern, we measure three key data points derived from related tests:

REPEATABILITY - this is a measure of how often a given pattern has generated a positive or negative effect. The higher this number, the more likely the pattern will continue to repeat.

SHALLOW MEDIAN - this is a median effect measured with low intent actions such as initiating the first step of a lengthier process

DEEP MEDIAN - this is derived from the highest intent metrics that we have for a given test such as fully completed signups or sales.