Pattern #100: Postponed Registration

Pattern #100  Tested 1 timesTested by Ondřej Ilinčev on Apr 01, 2019

Based on 1 Tests, Members See How Likely Version B Wins Or Loses And By How Much

LOSSES
-5
-4
-3
-2
-1
FLAT
+1
+2
+3
+4
+5
WINS

Measured by the sum of negative and positive tests.

A B
Postponed Registration (Variant A) Postponed Registration (Variant B)

Expected Median Effects Of B

-

Progression

-

Leads

-

Signups

-

Engagement

?

Sales

(1 tests)

-

Revenue

-

Retention

-

Referrals

?

ANY PRIMARY

(1 tests)

Tested on

Tests

Replaced

Isolated

Test # 233 on Annonce.cz by $conducted_test->test->user_->first_name . ' ' . $conducted_test->test->user_->last_name Ondřej Ilinčev    Apr 01, 2019 Test link

Find Out How It Did With 12,146 Visitors

  • Measured by visits to final thank you page

Zoom In
  • ?% (? successes out of ? visits)
A
  • ?% (? successes out of ? visits)
B
Signup

In this experiment, the old flow had a login / register / guest checkout as a second step. The variant B flow removed this step and treated everyone as a guest (and later offered to login / register). In the B version guests had a voluntary registration on the thank you page and in a confirmation email. 

 

Get Access To See The Test Results

For each pattern, we measure three key data points derived from related tests:

REPEATABILITY - this is a measure of how often a given pattern has generated a positive or negative effect. The higher this number, the more likely the pattern will continue to repeat.

SHALLOW MEDIAN - this is a median effect measured with low intent actions such as initiating the first step of a lengthier process

DEEP MEDIAN - this is derived from the highest intent metrics that we have for a given test such as fully completed signups or sales.