Pattern #110: Optional Field Labels

Pattern #110  Tested 3 timesFirst tested by Julian Gaviria Recently tested by Ardit Veliu on Jul 26, 2022

Based on 3 Tests, Members See How Likely Version B Wins Or Loses And By How Much

LOSSES
-5
-4
-3
-2
-1
FLAT
+1
+2
+3
+4
+5
WINS

Measured by the sum of negative and positive tests.

A B
Optional Field Labels (Variant A) Optional Field Labels (Variant B)

Expected Median Effects Of B

-

Progression

?

Leads

(1 tests)

?

Signups

(2 tests)

-

Engagement

-

Sales

-

Revenue

-

Retention

-

Referrals

?

ANY PRIMARY

(3 tests)

Tests

Added

Isolated

Test #423 on Expertinstitute.... by $conducted_test->test->user_->first_name . ' ' . $conducted_test->test->user_->last_name Ardit Veliu    Jul 26, 2022 Test link

Find Out How It Did With 1,462 Visitors

  • Measured by form completions

In this experiment, an "optional" label was shown near a message form field. Impact on overall leads was measured (requesting experts).

Get Access To See The Test Results

Added

Isolated

Test #259 on Thomasnet.com by $conducted_test->test->user_->first_name . ' ' . $conducted_test->test->user_->last_name Julian Gaviria    Sep 12, 2019 Test link

Find Out How It Did With 5,890 Visitors

  • Measured by successful registrations

Get Access To See The Test Results

Added

Isolated

Test #258 on Thomasnet.com by $conducted_test->test->user_->first_name . ' ' . $conducted_test->test->user_->last_name Julian Gaviria    Sep 12, 2019 Test link

Find Out How It Did With 5,965 Visitors

  • Measured by successful registrations

In this variation an optional field label was added.

Get Access To See The Test Results

For each pattern, we measure three key data points derived from related tests:

REPEATABILITY - this is a measure of how often a given pattern has generated a positive or negative effect. The higher this number, the more likely the pattern will continue to repeat.

SHALLOW MEDIAN - this is a median effect measured with low intent actions such as initiating the first step of a lengthier process

DEEP MEDIAN - this is derived from the highest intent metrics that we have for a given test such as fully completed signups or sales.