Pattern #110: Optional Field Labels

Pattern Author: Julian Gaviria - Director of User Experience @thomasnet

Based on 2 Tests, Members See How Likely This Pattern Will Win Or Lose And Its (?) Median Effect

Almost Certain Loser
-5
-4
-3
-2
-1
0
+1
+2
+3
+4
+5
Almost Certain Winner
Optional Field Labels
  1. Showing Optional Fields Explaining

    The idea of this pattern is to let users know about which fields are optional (ex: using text above the field).

Median Effects

?

Engagement

Ex: Any Action / Visit

?

Conversions

Ex: Signups, Leads

(2 tests)

?

Sales

Ex: Transactions, Upsells

?

Revenue

Ex: AOV, LTV

?

Retention

Ex: Return Visits

?

Referrals

Ex: Social Shares

Tests

Test 259 Tested on Thomasnet.com by Julian Gaviria Julian Sep 12, 2019

Find Out How It Performed With 5,890 Visitors

Signup Desktop, Mobile
  •  

  • Measured by successful registrations   |   p-val (?)

Get Access To See The Test Results

Test 258 Tested on Thomasnet.com by Julian Gaviria Julian Sep 12, 2019

Find Out How It Performed With 5,965 Visitors

Signup Desktop, Mobile
  •  

  • Measured by successful registrations   |   p-val (?)

Get Access To See The Test Results

For each pattern, we measure three key data points derived from related tests:

REPEATABILITY - this is a measure of how often a given pattern has generated a positive or negative effect. The higher this number, the more likely the pattern will continue to repeat.

SHALLOW MEDIAN - this is a median effect measured with low intent actions such as initiating the first step of a lengthier process

DEEP MEDIAN - this is derived from the highest intent metrics that we have for a given test such as fully completed signups or sales.