Pattern #116: Links Or Buttons

Pattern #116  Tested 2 timesTested by Stanley Zuo on Dec 29, 2020

Based on 2 Tests, Members See How Likely Version B Wins Or Loses And By How Much

LOSSES
-5
-4
-3
-2
-1
FLAT
+1
+2
+3
+4
+5
WINS

Measured by the sum of negative and positive tests.

A B
Links Or Buttons (Variant A) Links Or Buttons (Variant B)

Expected Median Effects Of B

?

Progression

(2 tests)

-

Leads

?

Signups

(1 tests)

-

Engagement

?

Sales

(1 tests)

-

Revenue

-

Retention

-

Referrals

?

ANY PRIMARY

(2 tests)

Tested on

Tests

Replaced

Isolated

Test #330 on Backstage.com by $conducted_test->test->user_->first_name . ' ' . $conducted_test->test->user_->last_name Stanley Zuo    Dec 29, 2020 Test link

Find Out How It Did With 98,697 Visitors

  • Measured by clicks on "Apply Here"

  • Measured by email registrations

In this simple experiment on a content page, links were turned into more prominent buttons. The experiment measured clicks and signups.

Get Access To See The Test Results

Replaced

Isolated

Test #281 on Backstage.com by $conducted_test->test->user_->first_name . ' ' . $conducted_test->test->user_->last_name Stanley Zuo    Jan 31, 2020 Test link

Find Out How It Did With 386,439 Visitors

  • Measured by clicks on view detail links

  • Measured by subscription flow starts

In this experiment, multiple view detail links for a listing tile were turned into higher contrast buttons. 

Get Access To See The Test Results

For each pattern, we measure three key data points derived from related tests:

REPEATABILITY - this is a measure of how often a given pattern has generated a positive or negative effect. The higher this number, the more likely the pattern will continue to repeat.

SHALLOW MEDIAN - this is a median effect measured with low intent actions such as initiating the first step of a lengthier process

DEEP MEDIAN - this is derived from the highest intent metrics that we have for a given test such as fully completed signups or sales.