Pattern #116: Links Or Buttons

Pattern #116  Tested 2 timesTested by Stanley Zuo on Dec 29, 2020

Based on 2 Tests, Members See How Likely Version B Wins Or Loses And By How Much

LOSSES
-5
-4
-3
-2
-1
FLAT
+1
+2
+3
+4
+5
WINS

Measured by the sum of negative and positive tests.

A B
Links Or Buttons (Variant A) Links Or Buttons (Variant B)

Expected Median Effects Of B

?

Progression

(2 tests)

-

Leads

?

Signups

(1 tests)

-

Engagement

?

Sales

(1 tests)

-

Revenue

-

Retention

-

Referrals

?

ANY PRIMARY

(2 tests)

Tested on

Tests

Pattern #116: Links Or Buttons
Was Tested On Backstage.com by Stanley Zuo

Replaced

Isolated

Test #330 on Backstage.com by $conducted_test->test->user_->first_name . ' ' . $conducted_test->test->user_->last_name Stanley Zuo    Dec 29, 2020 Test link

Find Out How It Did With 98,697 Visitors

  • Measured by clicks on "Apply Here"

  • Measured by email registrations

In this simple experiment on a content page, links were turned into more prominent buttons. The experiment measured clicks and signups.

Get Access To See The Test Results

The Same Pattern Was Also Tested Here

Replaced

Isolated

Test #281 on Backstage.com by $conducted_test->test->user_->first_name . ' ' . $conducted_test->test->user_->last_name Stanley Zuo    Jan 31, 2020 Test link

Find Out How It Did With 386,439 Visitors

  • Measured by clicks on view detail links

  • Measured by subscription flow starts

In this experiment, multiple view detail links for a listing tile were turned into higher contrast buttons. 

Get Access To See The Test Results

For each pattern, we measure three key data points derived from related tests:

REPEATABILITY - this is a measure of how often a given pattern has generated a positive or negative effect. The higher this number, the more likely the pattern will continue to repeat.

SHALLOW MEDIAN - this is a median effect measured with low intent actions such as initiating the first step of a lengthier process

DEEP MEDIAN - this is derived from the highest intent metrics that we have for a given test such as fully completed signups or sales.