Pattern #118: Category Images

Pattern #118  Tested 2 timesFirst tested by Stanley Zuo Recently tested by Craig Kistler on Dec 26, 2025

Based on 2 Tests, Members See How Likely Version B Wins Or Loses And By How Much

LOSSES
-5
-4
-3
-2
-1
FLAT
+1
+2
+3
+4
+5
WINS

Measured by the sum of negative and positive tests.

A B
Category Images (Variant A) Category Images (Variant B)

Expected Median Effects Of B

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Progression

(3 tests)

-

Leads

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Signups

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Engagement

?

Sales

(2 tests)

-

Revenue

-

Retention

-

Referrals

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ANY PRIMARY

(2 tests)

Tested on

Tests

Pattern #118: Category Images
Was Tested On Jared.com by Craig Kistler

Replaced

Isolated

Test # 626 on Jared.com by $conducted_test->test->user_->first_name . ' ' . $conducted_test->test->user_->last_name Craig Kistler    Dec 26, 2025 Test link

Find Out How It Did With 34,191 Visitors

  • Measured by Measured by any filter usage

  • Measured by adds to cart

  • Measured by completed orders

Zoom In
  • ?% (? successes out of ? visits)
  • ?% (? successes out of ? visits)
  • ?% (? successes out of ? visits)
A
  • ?% (? successes out of ? visits)
  • ?% (? successes out of ? visits)
  • ?% (? successes out of ? visits)
B
Listing

In this experiment, two types of UI filters for metal color choices were shown at the top of product listing pages. One variant only used category labels, while the other variant combined images with labels to reinforce the categories. Impact on filter usage, adds to cart and sales were measured.

Get Access To See The Test Results

The Same Pattern Was Also Tested Here

Replaced

Isolated

Test # 311 on Backstage.com by $conducted_test->test->user_->first_name . ' ' . $conducted_test->test->user_->last_name Stanley Zuo    Aug 11, 2020 Test link

Find Out How It Did With 120,519 Visitors

  • Measured by clicks on tiles

  • Measured by completed premium account checkouts

Zoom In
  • ?% (? successes out of ? visits)
  • ?% (? successes out of ? visits)
A
  • ?% (? successes out of ? visits)
  • ?% (? successes out of ? visits)
B
Home & Landing

In this experiment, category links (linking to casting call search results) were replaced with tile images. In addition, 2 levels of categories were also replaced with a single text link for each tile. Finally, the font size of the link titles was also increased.

Get Access To See The Test Results

For each pattern, we measure three key data points derived from related tests:

REPEATABILITY - this is a measure of how often a given pattern has generated a positive or negative effect. The higher this number, the more likely the pattern will continue to repeat.

SHALLOW MEDIAN - this is a median effect measured with low intent actions such as initiating the first step of a lengthier process

DEEP MEDIAN - this is derived from the highest intent metrics that we have for a given test such as fully completed signups or sales.