Pattern #119: Unselected Or Selected Defaults

Pattern Author: Michal Fiech - Product Growth Manager @ volders

Based on 1 Tests, Members See How Likely This Pattern Will Win Or Lose And Its (?) Median Effect

Almost Certain Loser
Almost Certain Winner
Unselected Or Selected Defaults
  1. Replace: Preselected Default Recommending

    This pattern asks a very simple question: should choices be unselected by default or should there be some recommended one pre-selected?

Median Effects



Ex: First Action



Ex: Leads, Quotes



Ex: Trials



Ex: Future Action



Ex: Transactions

(1 tests)






Ex: Return Visits



Ex: Social Shares


Test #317 Tested on by Michal Fiech Michal Sep 28, 2020

Find Out How It Performed With 11,347 Visitors

Signup Mobile
  • Measured by successful payments   |   p-val (?)

In this mobile experiment, an unselected vs selected payment plan was tested for its impact on sales. The experiment ran on a mid page of a signup funnel where customers were being asked to select one of two payment plans.

Get Access To See The Test Results

For each pattern, we measure three key data points derived from related tests:

REPEATABILITY - this is a measure of how often a given pattern has generated a positive or negative effect. The higher this number, the more likely the pattern will continue to repeat.

SHALLOW MEDIAN - this is a median effect measured with low intent actions such as initiating the first step of a lengthier process

DEEP MEDIAN - this is derived from the highest intent metrics that we have for a given test such as fully completed signups or sales.