Pattern #120: Supporting Theme Images

Pattern #120  Tested 4 timesFirst tested by Stanley Zuo Recently tested by Adan Archila on May 31, 2024

Based on 4 Tests, Members See How Likely Version B Wins Or Loses And By How Much

LOSSES
-5
-4
-3
-2
-1
FLAT
+1
+2
+3
+4
+5
WINS

Measured by the sum of negative and positive tests.

A B
Supporting Theme Images (Variant A) Supporting Theme Images (Variant B)

Expected Median Effects Of B

?

Progression

(1 tests)

-

Leads

?

Signups

(2 tests)

-

Engagement

?

Sales

(2 tests)

-

Revenue

-

Retention

-

Referrals

?

ANY PRIMARY

(4 tests)

Tested on

Tests

Pattern #120: Supporting Theme Images
Was Tested On Backstage.com by Stanley Zuo

Added

Isolated

Test # 327 on Backstage.com by $conducted_test->test->user_->first_name . ' ' . $conducted_test->test->user_->last_name Stanley Zuo    Nov 26, 2020 Test link

Find Out How It Did With 11,009 Visitors

  • Measured by next step visits

  • Measured by registrations (on next screen)

Zoom In
  • ?% (? successes out of ? visits)
  • ?% (? successes out of ? visits)
A
  • ?% (? successes out of ? visits)
  • ?% (? successes out of ? visits)
B
Signup

In this experiment, an aspirational photo was shown on the right side panel - reinforcing the theme of casting calls. The experiment measured progression to the next step and completed signups.

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The Same Pattern Was Also Tested Here

Added

Isolated

Test # 535 on 686.com by $conducted_test->test->user_->first_name . ' ' . $conducted_test->test->user_->last_name Adan Archila    May 31, 2024 Test link

Find Out How It Did With 79,626 Visitors

  • Measured by completed orders

Zoom In
  • ?% (? successes out of ? visits)
A
  • ?% (? successes out of ? visits)
B
Listing

In this experiment, a static category theme image at the top of a listing page was tested against the same page but without the extra image. Impact on sales was measured.

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Added

Isolated

Test # 528 on 686.com by $conducted_test->test->user_->first_name . ' ' . $conducted_test->test->user_->last_name Adan Archila    Apr 26, 2024 Test link

Find Out How It Did With 216,092 Visitors

  • Measured by completed purchases

Zoom In
  • ?% (? successes out of ? visits)
A
  • ?% (? successes out of ? visits)
B
Listing

In this experiment, the effect of having additional static category themed images was tested on category listing pages. Impact on sales was measured.

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Replaced

Confounded

Test # 179 on Yummly.com by $conducted_test->test->user_->first_name . ' ' . $conducted_test->test->user_->last_name Marcos Ciarrocchi    May 18, 2018 Test link

Find Out How It Did With 391,537 Visitors

  • Measured by form submits

Zoom In
  • ?% (? successes out of ? visits)
A
  • ?% (? successes out of ? visits)
B
Listing

Get Access To See The Test Results

For each pattern, we measure three key data points derived from related tests:

REPEATABILITY - this is a measure of how often a given pattern has generated a positive or negative effect. The higher this number, the more likely the pattern will continue to repeat.

SHALLOW MEDIAN - this is a median effect measured with low intent actions such as initiating the first step of a lengthier process

DEEP MEDIAN - this is derived from the highest intent metrics that we have for a given test such as fully completed signups or sales.