Pattern #123: Single Or Double Column Form Fields

Pattern #123  Tested 2 timesFirst tested by John Hickey Recently tested by Jakub Linowski on Nov 11, 2021

Based on 2 Tests, Members See How Likely Version B Wins Or Loses And By How Much

LOSSES
-5
-4
-3
-2
-1
FLAT
+1
+2
+3
+4
+5
WINS

Measured by the sum of negative and positive tests.

A B
Single Or Double Column Form Fields (Variant A) Single Or Double Column Form Fields (Variant B)

Expected Median Effects Of B

-

Progression

?

Leads

(1 tests)

-

Signups

-

Engagement

?

Sales

(1 tests)

-

Revenue

-

Retention

-

Referrals

?

ANY PRIMARY

(2 tests)

Tested on

Tests

Pattern #123: Single Or Double Column Form Fields
Was Tested On Us.flukecal.com by John Hickey

Replaced

Isolated

Test # 352 on Us.flukecal.com by $conducted_test->test->user_->first_name . ' ' . $conducted_test->test->user_->last_name John Hickey    May 11, 2021 Test link

Find Out How It Did With 252 Visitors

  • Measured by completed form submits

Zoom In
  • ?% (? successes out of ? visits)
A
  • ?% (? successes out of ? visits)
B
Global

In this experiment, single column (longer) form fields were tested against a two column layout (more compact).

Get Access To See The Test Results

The Same Pattern Was Also Tested Here

Replaced

Isolated

Test # 383 by $conducted_test->test->user_->first_name . ' ' . $conducted_test->test->user_->last_name Jakub Linowski    Nov 11, 2021 Test link

Find Out How It Did With 2,143 Visitors

  • Measured by completed sales

Zoom In
  • ?% (? successes out of ? visits)
A
  • ?% (? successes out of ? visits)
B
Checkout

In this simple [inverted] experiment, the variation organized the form fields into a single column. The control had two columns of form fields.

Get Access To See The Test Results

For each pattern, we measure three key data points derived from related tests:

REPEATABILITY - this is a measure of how often a given pattern has generated a positive or negative effect. The higher this number, the more likely the pattern will continue to repeat.

SHALLOW MEDIAN - this is a median effect measured with low intent actions such as initiating the first step of a lengthier process

DEEP MEDIAN - this is derived from the highest intent metrics that we have for a given test such as fully completed signups or sales.