Pattern #25: Nagging Results

Pattern Author: Jakub Linowski - Founder @ GoodUI

Based on 2 Tests, Members See How Likely This Pattern Will Win Or Lose And Its (?) Median Effect

Almost Certain Loser
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-4
-3
-2
-1
0
+1
+2
+3
+4
+5
Almost Certain Winner
Nagging Results
  1. Search Results

    The pattern begins by showing a large number of search results of which only a smaller set is displayed initially (as with many other search results; ex. 10 to 20 results per screen).

  2. The Nag Curiosity

    Once a user reaches the bottom of the screen, instead of showing pagination, the lowest result is partially covered with a call to action. This is the start of “the nag” which contains: a high contrast background area, a benefit headline promising the remainder of the results, a call to action button and three reassurances. only after performing this action does the nag disappear and the remaining results are shown.

  3. Floating Interaction Repetition

    After reaching the bottom, the call-to-action also begins to stick or float - hence if users scroll back up it still maintains its visibility (while still allowing access to the initial search results).

Median Effects

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Engagement

Ex: Any Action / Visit

(2 tests)

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Conversions

Ex: Signups, Leads

(2 tests)

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Sales

Ex: Transactions, Upsells

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Revenue

Ex: AOV, LTV

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Retention

Ex: Return Visits

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Referrals

Ex: Social Shares

Tests

Test #295 Tested on Thomasnet.com by Julian Gaviria Julian Apr 29, 2020

Find Out How It Performed With 131,642 Visitors

Content Desktop, Mobile
  • Measured by successful registrations   |   p-val (?)

  • Measured by viewing company detail pages   |   p-val (?)

In this experiment, blog article pages were hidden behind a registration wall - requing a signup to access. The registration wall would appear after the first paragraph using gradual opacity to cover the rest of the article. We have published the effects of this change on registrations (signups) and on engagement (users viewing other more important company detail pages).

Get Access To See The Test Results

Test #21 Tested on Findsomeone.co.n... by Daniel Bridges Jan 01, 2016

Find Out How It Performed With 55,182 Visitors

Listing
  • Measured by visits to first step of signup process   |   p-val (?)

  • Measured by visits to successful signups   |   p-val (?)

Get Access To See The Test Results

For each pattern, we measure three key data points derived from related tests:

REPEATABILITY - this is a measure of how often a given pattern has generated a positive or negative effect. The higher this number, the more likely the pattern will continue to repeat.

SHALLOW MEDIAN - this is a median effect measured with low intent actions such as initiating the first step of a lengthier process

DEEP MEDIAN - this is derived from the highest intent metrics that we have for a given test such as fully completed signups or sales.