Pattern #29: Surfaced Content
Pattern Author: Jakub Linowski - Founder @ GoodUI
Add: Quality Content
This pattern starts by showing a reference to top content, such as blog post or educational articles. It provides readers with an option to further educate themselves with a problem/solution while building trust.
Add: Visible Call To Action
The content articles should have a visible call to action somewhere at the end that’s consistent with the message on the previous page.
Ex: First Action
Ex: Leads, Quotes
Ex: Future Action
Ex: AOV, LTV
Ex: Return Visits
Ex: Social Shares
For each pattern, we measure three key data points derived from related tests:
REPEATABILITY - this is a measure of how often a given pattern has generated a positive or negative effect. The higher this number, the more likely the pattern will continue to repeat.
SHALLOW MEDIAN - this is a median effect measured with low intent actions such as initiating the first step of a lengthier process
DEEP MEDIAN - this is derived from the highest intent metrics that we have for a given test such as fully completed signups or sales.