Pattern #34: Open In A New Tab

Pattern Author: Grzegorz Jancewicz - Tech Lead @ Akademia Fotografii

Based on 3 Tests, Members See How Likely This Pattern Will Win Or Lose And Its (?) Median Effect

Almost Certain Loser
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-4
-3
-2
-1
0
+1
+2
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+5
Almost Certain Winner
Open In A New Tab
  1. Add: Opening Links In New Tab

    This pattern suggests to open links in new tabs. Perhaps it makes recall a little easier with a
    visible trail of all detailed results.

     

Median Effects

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Engagement

Ex: Any Action / Visit

(1 tests)

?

Conversions

Ex: Signups, Leads

(3 tests)

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Sales

Ex: Transactions, Upsells

?

Revenue

Ex: AOV, LTV

?

Retention

Ex: Return Visits

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Referrals

Ex: Social Shares

Tests

Pattern #34: Open In A New Tab
Was Tested On Akademiafotografii.pl by Grzegorz Jancewicz

Test 118 Tested on Akademiafotograf... by Grzegorz Jancewicz Grzegorz Oct 01, 2017

Find Out How It Performed With 3,923 Visitors

Screen: Product
  • Measured by any course page visits   |   p-val (?)

  • Measured by successful form submissions   |   p-val (?)

The only change in this test was the way links were opened on this course listings page. Variation A opened links in the same window, and variation B opened them in a new tab (and focusing on the newly opened screen).

Get Access To See The Test Results

The Same Pattern Was Also Tested Here

Test 220 Tested on An Anonymous Site Jan 18, 2019

Find Out How It Performed With 55,703 Visitors

Screen: Listing Devices: Desktop
  •  

  • Measured by successful applications   |   p-val (?)

This experiment measured the effect of opening new listing (job applications) in a new tab, against opening them in the same window. The experiment A-B was inversed to match the pattern (in reality, the original already opened the tabs in a new window).

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Test 209 Tested on Vivareal.com.br by V. Barros Peixoto Vinicius Nov 12, 2018

Find Out How It Performed With 778,955 Visitors

Screen: Listing Devices: Mobile
  •  

  • Measured by lead form submissions   |   p-val (?)

The idea of this experiment was taking advantage of mobile browser behavior. When a link is open in a new tab on mobile browsers, and users hit the back button, the tab closes and users get back exactly where they were before without any new result page load.

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For each pattern, we measure three key data points derived from related tests:

REPEATABILITY - this is a measure of how often a given pattern has generated a positive or negative effect. The higher this number, the more likely the pattern will continue to repeat.

SHALLOW MEDIAN - this is a median effect measured with low intent actions such as initiating the first step of a lengthier process

DEEP MEDIAN - this is derived from the highest intent metrics that we have for a given test such as fully completed signups or sales.