Pattern #40: Blurred Product Background

Pattern Author: Mike Smith - Head of Growth @ Rollbar

Based on 4 Tests, Members See How Likely This Pattern Will Win Or Lose And Its (?) Median Effect

Almost Certain Loser
Almost Certain Winner
Blurred Product Background
  1. Replace: Background With Blurred Image Curiosity

    Instead of placing a signup form on a solid background, the form is placed on top of a blurred application or product screenshot. This subtle cue might reinforce the reason for signing up visually, while communicating that the end goal is just one click away.

Median Effects



Ex: First Action

(1 tests)



Ex: Leads, Quotes



Ex: Trials

(4 tests)



Ex: Future Action



Ex: Transactions






Ex: Return Visits



Ex: Social Shares


Test #206 Tested on by Kimberly Cheung Kimberly Oct 25, 2018

Find Out How It Performed With 138,106 Visitors

Signup Desktop, Mobile
  • Measured by clicks on any element   |   p-val (?)

  • Measured by completed registrations   |   p-val (?)

This test ran on the first step of a multiple signup funnel and only changed the background to a blurred image.

Get Access To See The Test Results

Test #32 Tested on by Tael Pinault Apr 20, 2016

Find Out How It Performed With 7,233 Visitors

Signup Desktop
  • Measured by form submits   |   p-val (?)

Get Access To See The Test Results

For each pattern, we measure three key data points derived from related tests:

REPEATABILITY - this is a measure of how often a given pattern has generated a positive or negative effect. The higher this number, the more likely the pattern will continue to repeat.

SHALLOW MEDIAN - this is a median effect measured with low intent actions such as initiating the first step of a lengthier process

DEEP MEDIAN - this is derived from the highest intent metrics that we have for a given test such as fully completed signups or sales.