Pattern #40: Blurred Product Background

Pattern Author: Mike Smith - Head of Growth @ Rollbar

Based on 4 Tests, Members See How Likely This Pattern Will Win Or Lose And Its (?) Median Effect

Almost Certain Loser
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-4
-3
-2
-1
0
+1
+2
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+5
Almost Certain Winner
Blurred Product Background
  1. Replace: Background With Blurred Image Curiosity

    Instead of placing a signup form on a solid background, the form is placed on top of a blurred application or product screenshot. This subtle cue might reinforce the reason for signing up visually, while communicating that the end goal is just one click away.

Median Effects

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Engagement

Ex: Any Action / Visit

(1 tests)

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Conversions

Ex: Signups, Leads

(4 tests)

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Sales

Ex: Transactions, Upsells

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Revenue

Ex: AOV, LTV

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Retention

Ex: Return Visits

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Referrals

Ex: Social Shares

Tests

Pattern #40: Blurred Product Background
Was Tested On Rollbar.com by Mike Smith

  • Test 126
  • Tested on Rollbar.com by   Mike Smith
  • Nov 22, 2017

Find Out How It Performed With 2,205 Visitors

Screen: Signup
  •  

  • Measured by successful form submissions   |   p-val (?)

Get Access To See The Test Results Now

The Same Pattern Was Also Tested Here

Find Out How It Performed With 138,106 Visitors

Screen: Signup
Devices: Desktop, Mobile
  • Measured by clicks on any element   |   p-val (?)

  • Measured by completed registrations   |   p-val (?)

This test ran on the first step of a multiple signup funnel and only changed the background to a blurred image.

Get Access To See The Test Results Now

  • Test 198
  • Tested on Bomgar.com by   Lee Elkins
  • Sep 03, 2018

Find Out How It Performed With 1,893 Visitors

Screen: Signup
Traffic: Paid
Devices: Desktop
  •  

  • Measured by complete signups   |   p-val (?)

Get Access To See The Test Results Now

  • Test 32
  • Tested on Over-blog.com by Tael Pinault
  • Apr 20, 2016

Find Out How It Performed With 7,233 Visitors

Screen: Signup
Devices: Desktop
  •  

  • Measured by form submits   |   p-val (?)

Get Access To See The Test Results Now

For each pattern, we measure three key data points derived from related tests:

REPEATABILITY - this is a measure of how often a given pattern has generated a positive or negative effect. The higher this number, the more likely the pattern will continue to repeat.

SHALLOW MEDIAN - this is a median effect measured with low intent actions such as initiating the first step of a lengthier process

DEEP MEDIAN - this is derived from the highest intent metrics that we have for a given test such as fully completed signups or sales.