Pattern #40: Blurred Product Background

Pattern Author: Mike Smith - Head of Growth @ Rollbar

Based on 4 Tests, Members See How Likely This Pattern Will Win Or Lose And Its (?) Median Effect

Almost Certain Loser
Almost Certain Winner
Blurred Product Background
  1. Replace: Background With Blurred Image Curiosity

    Instead of placing a signup form on a solid background, the form is placed on top of a blurred application or product screenshot. This subtle cue might reinforce the reason for signing up visually, while communicating that the end goal is just one click away.

Median Effects



Ex: Any Action / Visit

(1 tests)



Ex: Signups, Leads

(4 tests)



Ex: Transactions, Upsells






Ex: Return Visits



Ex: Social Shares


Pattern #40: Blurred Product Background
Was Tested On by Mike Smith

Test 126 Tested on by Mike Smith Mike Nov 22, 2017

Find Out How It Performed With 2,205 Visitors


  • Measured by successful form submissions   |   p-val (?)

Get Access To See The Test Results

The Same Pattern Was Also Tested Here

Test 206 Tested on by Kimberly Cheung Kimberly Oct 25, 2018

Find Out How It Performed With 138,106 Visitors

Signup Desktop, Mobile
  • Measured by clicks on any element   |   p-val (?)

  • Measured by completed registrations   |   p-val (?)

This test ran on the first step of a multiple signup funnel and only changed the background to a blurred image.

Get Access To See The Test Results

Test 198 Tested on by Lee Elkins Lee Sep 03, 2018

Find Out How It Performed With 1,893 Visitors

Signup Paid Desktop

  • Measured by complete signups   |   p-val (?)

Get Access To See The Test Results

Test 32 Tested on by Tael Pinault Apr 20, 2016

Find Out How It Performed With 7,233 Visitors

Signup Desktop

  • Measured by form submits   |   p-val (?)

Get Access To See The Test Results

For each pattern, we measure three key data points derived from related tests:

REPEATABILITY - this is a measure of how often a given pattern has generated a positive or negative effect. The higher this number, the more likely the pattern will continue to repeat.

SHALLOW MEDIAN - this is a median effect measured with low intent actions such as initiating the first step of a lengthier process

DEEP MEDIAN - this is derived from the highest intent metrics that we have for a given test such as fully completed signups or sales.