Pattern #40: Blurred Product Background

Pattern #40  Tested 4 timesFirst tested by Mike Smith Recently tested by Kimberly Cheung on Oct 25, 2018

Based on 4 Tests, Members See How Likely Version B Wins Or Loses And By How Much

LOSSES
-5
-4
-3
-2
-1
FLAT
+1
+2
+3
+4
+5
WINS

Measured by the sum of negative and positive tests.

A B
Blurred Product Background (Variant A) Blurred Product Background (Variant B)

Expected Median Effects Of B

?

Progression

(1 tests)

-

Leads

?

Signups

(4 tests)

-

Engagement

-

Sales

-

Revenue

-

Retention

-

Referrals

?

ANY PRIMARY

(4 tests)

Tested on

Tests

Pattern #40: Blurred Product Background
Was Tested On Over-blog.com by Tael Pinault

Replaced

Isolated

Test #32 on Over-blog.com by $conducted_test->test->user_->first_name . ' ' . $conducted_test->test->user_->last_name Tael Pinault    Apr 20, 2016 Test link

Find Out How It Did With 7,233 Visitors

  • Measured by form submits

Get Access To See The Test Results

The Same Pattern Was Also Tested Here

Replaced

Isolated

Test #206 on Yummly.com by $conducted_test->test->user_->first_name . ' ' . $conducted_test->test->user_->last_name Kimberly Cheung    Oct 25, 2018 Test link

Find Out How It Did With 138,106 Visitors

  • Measured by clicks on any element

  • Measured by completed registrations

This test ran on the first step of a multiple signup funnel and only changed the background to a blurred image.

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Replaced

Isolated

Test #198 on Bomgar.com by $conducted_test->test->user_->first_name . ' ' . $conducted_test->test->user_->last_name Lee Elkins    Sep 03, 2018 Test link

Find Out How It Did With 1,893 Visitors

  • Measured by complete signups

Get Access To See The Test Results

Replaced

Isolated

Test #126 on Rollbar.com by $conducted_test->test->user_->first_name . ' ' . $conducted_test->test->user_->last_name Mike Smith    Nov 22, 2017 Test link

Find Out How It Did With 2,205 Visitors

  • Measured by successful form submissions

Get Access To See The Test Results

For each pattern, we measure three key data points derived from related tests:

REPEATABILITY - this is a measure of how often a given pattern has generated a positive or negative effect. The higher this number, the more likely the pattern will continue to repeat.

SHALLOW MEDIAN - this is a median effect measured with low intent actions such as initiating the first step of a lengthier process

DEEP MEDIAN - this is derived from the highest intent metrics that we have for a given test such as fully completed signups or sales.