Pattern #46: Pay Later
Pattern Author: Daniel Shapiro - Co-Founder @ Designlab
Add: No Payment Today Message Smaller Commitments
Assuming that a payment isn't collected immediately the time of filling out the form, this pattern suggests to clarify this. One way to do this is simply with text in proximity to the form, stating that money will not be withdrawn today.
Add: When Will Payment Occur Reassurances
The second part of this pattern also suggests to inform customers when the payment will actually happen.
Ex: First Action
Ex: Leads, Quotes
Ex: Future Action
Ex: AOV, LTV
Ex: Return Visits
Ex: Social Shares
For each pattern, we measure three key data points derived from related tests:
REPEATABILITY - this is a measure of how often a given pattern has generated a positive or negative effect. The higher this number, the more likely the pattern will continue to repeat.
SHALLOW MEDIAN - this is a median effect measured with low intent actions such as initiating the first step of a lengthier process
DEEP MEDIAN - this is derived from the highest intent metrics that we have for a given test such as fully completed signups or sales.