Pattern #54: Click-Here-Benefit Button

Pattern Author: Joanna Wiebe - Conversion Copywriter @

Experimental Pattern

Based on imagination. But just how long until someone tests it? :)

Click-Here-Benefit Button
  1. Add: "Click Here" Button Label Attention Grabs

    The pattern suggests to start off a button label with the words "click here" even if it's not elegant.

  2. Add: Reason Why Someone Should Click Benefits

    The button label continues on with descriptive text of why people should click or what they’ll get.

Median Effects



Ex: Any Action / Visit



Ex: Signups, Leads



Ex: Transactions, Upsells






Ex: Return Visits



Ex: Social Shares

For each pattern, we measure three key data points derived from related tests:

REPEATABILITY - this is a measure of how often a given pattern has generated a positive or negative effect. The higher this number, the more likely the pattern will continue to repeat.

SHALLOW MEDIAN - this is a median effect measured with low intent actions such as initiating the first step of a lengthier process

DEEP MEDIAN - this is derived from the highest intent metrics that we have for a given test such as fully completed signups or sales.