Pattern #54: Click-Here-Benefit Button

Pattern Author: Joanna Wiebe - Conversion Copywriter @

Experimental Pattern

Without any backing test results - for now at least.

Click-Here-Benefit Button
  1. Add: "Click Here" Button Label Attention Grabs

    The pattern suggests to start off a button label with the words "click here" even if it's not elegant.

  2. Add: Reason Why Someone Should Click Benefits

    The button label continues on with descriptive text of why people should click or what they’ll get.

For each pattern, we measure three key data points derived from related tests:

REPEATABILITY - this is a measure of how often a given pattern has generated a positive or negative effect. The higher this number, the more likely the pattern will continue to repeat.

SHALLOW MEDIAN - this is a median effect measured with low intent actions such as initiating the first step of a lengthier process

DEEP MEDIAN - this is derived from the highest intent metrics that we have for a given test such as fully completed signups or sales.