Pattern #56: Hover Button

Pattern Author: Rodrigo Maués - Head of Product Design @ Anheuser-Busch InBev

Based on 2 Tests, Members See How Likely This Pattern Will Win Or Lose And Its (?) Median Effect

Almost Certain Loser
Almost Certain Winner
Hover Button
  1. Remove: Buttons Or Calls To Action

    The pattern first requires any calls to action or buttons to be hidden from repeating search result listings.

  2. Add: OnHover Buttons Attention Grabs

    Calls to actions or buttons are only shown during an onhover event on a listing component.

Median Effects



Ex: Any Action / Visit

(2 tests)



Ex: Signups, Leads

(1 tests)



Ex: Transactions, Upsells






Ex: Return Visits



Ex: Social Shares


Pattern #56: Hover Button
Was Tested On by Rodrigo Maués

Test #143 Tested on by Rodrigo Maués Rodrigo Jan 14, 2018

Find Out How It Performed With 2,594,182 Visitors

Listing Desktop
  • Measured by property page visits   |   p-val (?)

  • Measured by lead form submits (property screen)   |   p-val (?)

Get Access To See The Test Results

The Same Pattern Was Also Tested Here

Test #230 Tested on by Jakub Linowski Jakub Mar 09, 2019

Find Out How It Performed With 30,699 Visitors

Listing Desktop, Mobile

  • Measured by clicks on list items (patterns)   |   p-val (?)

In this test we tested onhover buttons (variant) versus more traditional always exposed and visible ones.

Get Access To See The Test Results

For each pattern, we measure three key data points derived from related tests:

REPEATABILITY - this is a measure of how often a given pattern has generated a positive or negative effect. The higher this number, the more likely the pattern will continue to repeat.

SHALLOW MEDIAN - this is a median effect measured with low intent actions such as initiating the first step of a lengthier process

DEEP MEDIAN - this is derived from the highest intent metrics that we have for a given test such as fully completed signups or sales.