Pattern #67: Currency & Taxes

Pattern Author: Matthew Curry - Head of eCommerce at Lovehoney

Based on 1 Tests, Members See How Likely This Pattern Will Win Or Lose And Its (?) Median Effect

Almost Certain Loser
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Almost Certain Winner
Currency & Taxes
  1. Add Currency & Tax Information Explaining

    This patterns suggests to show the currency for how much a product is sold for. In addition, to the right of the price, information is also shown whether tax is included or not for the given product.

Median Effects

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Engagement

Ex: Any Action / Visit

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Conversions

Ex: Signups, Leads

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Sales

Ex: Transactions, Upsells

(1 tests)

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Revenue

Ex: AOV, LTV

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Retention

Ex: Return Visits

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Referrals

Ex: Social Shares

Tests

Pattern #67: Currency & Taxes
Was Tested On Examine.com by Martin Wong

Test 174 Tested on Examine.com by Martin Wong Martin May 13, 2018

Find Out How It Performed With 1,702 Visitors

Checkout Desktop, Mobile
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  • Measured by thank you page visit   |   p-val (?)

Get Access To See The Test Results

For each pattern, we measure three key data points derived from related tests:

REPEATABILITY - this is a measure of how often a given pattern has generated a positive or negative effect. The higher this number, the more likely the pattern will continue to repeat.

SHALLOW MEDIAN - this is a median effect measured with low intent actions such as initiating the first step of a lengthier process

DEEP MEDIAN - this is derived from the highest intent metrics that we have for a given test such as fully completed signups or sales.