Pattern #88: Action Button

Pattern Author: Julian Gaviria - Director of User Experience @thomasnet

Based on 3 Tests, Members See How Likely This Pattern Will Win Or Lose And Its (?) Median Effect

Almost Certain Loser
Almost Certain Winner
Action Button
  1. Action Label With Object Explaining

    The idea is to use a button or link label that start with a verb. The action is then followed by the object or thing being acted upon.

Median Effects



Ex: First Action

(3 tests)



Ex: Leads, Quotes

(1 tests)



Ex: Trials



Ex: Future Action



Ex: Transactions






Ex: Return Visits



Ex: Social Shares


Test #246 Tested on by Julian Gaviria Julian Jun 12, 2019

Find Out How It Performed

Home & Landing Desktop, Mobile
  • Measured by total clicks on "Network" or "Find Supplier" links   |   p-val (?)

In this experiment, the navigation label was changed from "Network" to "Find Suppliers". The idea was to make use of an action label with a clearer benefit.

Get Access To See The Test Results

Test #208 Tested on by Julian Gaviria Julian Nov 02, 2018

Find Out How It Performed With 39,170 Visitors

Listing Desktop, Mobile
  • Measured by visits to company profile   |   p-val (?)

  • Measured by company RFI contacts   |   p-val (?)

In this variation, the button labels were changed from "Profile" to "View Supplier".

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Test #207 Tested on by Karl Gilis Karl Nov 01, 2018

Find Out How It Performed

Product Desktop
  • Measured by visits to next product pages   |   p-val (?)

This test ran on the Suzuki Swift landing page. In the B variation, extra links with the following copy ‘Discover the <name of car model>’ were added for each sub product. (in Dutch: ‘Bekijk de…’).

Get Access To See The Test Results

For each pattern, we measure three key data points derived from related tests:

REPEATABILITY - this is a measure of how often a given pattern has generated a positive or negative effect. The higher this number, the more likely the pattern will continue to repeat.

SHALLOW MEDIAN - this is a median effect measured with low intent actions such as initiating the first step of a lengthier process

DEEP MEDIAN - this is derived from the highest intent metrics that we have for a given test such as fully completed signups or sales.