Pattern #94: Visible Search

Pattern Author: Kimberly Cheung - Product Manager at Yummly

Based on 2 Tests, Members See How Likely This Pattern Will Win Or Lose And Its (?) Median Effect

Almost Certain Loser
Almost Certain Winner
Visible Search
  1. Visible Search Exposing Options

    This pattern suggests to make search more visible and available to a wider audience. The intent is to allow users to express and obtain higher relevancy results quicker.

Median Effects



Ex: First Action

(1 tests)



Ex: Leads, Quotes



Ex: Trials

(1 tests)



Ex: Future Action



Ex: Transactions

(1 tests)






Ex: Return Visits



Ex: Social Shares


Test #305 Tested on by Michal Fiech Michal Jun 30, 2020

Find Out How It Performed With 10,350 Visitors

Home & Landing Mobile, Desktop
  • Measured by visits to a company cancellation page   |   p-val (?)

  • Measured by completed cancellations   |   p-val (?)

In this experiment, a search input field (to look for companies) along with most popular links (also company names) were displayed on the homepage of a leading contract cancellation service. The control (A) version instead had a button that sent users to a next page where the same selection could be made - only later. The measurable success criteria were the number of paid cancellations - a few steps down the funnel.

Get Access To See The Test Results

Test #218 Tested on by Kimberly Cheung Kimberly Jan 14, 2019

Find Out How It Performed With 20,122 Visitors

Home & Landing Desktop, Mobile
  • Measured by successful signups   |   p-val (?)

Hypothesis: Anonymous users can't use global search while on the home promo page. We believe that if we show a global search bar to anonymous users, it presents a higher converting funnel (guided search) and will increase our sign-up rates significantly.

Control (A): Logged out users don't see global search bar.

Variant (B): Logged out users see global search bar. After searching for a keyword, the signup funnel starts with a more personalized reason to continue the signup process.

Get Access To See The Test Results

For each pattern, we measure three key data points derived from related tests:

REPEATABILITY - this is a measure of how often a given pattern has generated a positive or negative effect. The higher this number, the more likely the pattern will continue to repeat.

SHALLOW MEDIAN - this is a median effect measured with low intent actions such as initiating the first step of a lengthier process

DEEP MEDIAN - this is derived from the highest intent metrics that we have for a given test such as fully completed signups or sales.