Pattern #94: Visible Search

Pattern Author: Kimberly Cheung - Product Manager at Yummly

Based on 2 Tests, Members See How Likely This Pattern Will Win Or Lose And Its (?) Median Effect

Almost Certain Loser
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Almost Certain Winner
Visible Search
  1. Visible Search Exposing Options

    This pattern suggests to make search more visible and available to a wider audience. The intent is to allow users to express and obtain higher relevancy results quicker.

Median Effects

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Progression

Ex: First Action

(1 tests)

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Leads

Ex: Leads, Quotes

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Signups

Ex: Trials

(1 tests)

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Engagement

Ex: Future Action

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Sales

Ex: Transactions

(1 tests)

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Revenue

Ex: AOV, LTV

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Retention

Ex: Return Visits

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Referrals

Ex: Social Shares

Tests

Test #305 Tested on Volders.de by Michal Fiech Michal Jun 30, 2020

Find Out How It Performed With 10,350 Visitors

Home & Landing Mobile, Desktop
  • Measured by visits to a company cancellation page   |   p-val (?)

  • Measured by completed cancellations   |   p-val (?)

In this experiment, a search input field (to look for companies) along with most popular links (also company names) were displayed on the homepage of a leading contract cancellation service. The control (A) version instead had a button that sent users to a next page where the same selection could be made - only later. The measurable success criteria were the number of paid cancellations - a few steps down the funnel.

Get Access To See The Test Results

Test #218 Tested on Yummly.com by Kimberly Cheung Kimberly Jan 14, 2019

Find Out How It Performed With 20,122 Visitors

Home & Landing Desktop, Mobile
  •  

  • Measured by successful signups   |   p-val (?)

Hypothesis: Anonymous users can't use global search while on the home promo page. We believe that if we show a global search bar to anonymous users, it presents a higher converting funnel (guided search) and will increase our sign-up rates significantly.

Control (A): Logged out users don't see global search bar.

Variant (B): Logged out users see global search bar. After searching for a keyword, the signup funnel starts with a more personalized reason to continue the signup process.

Get Access To See The Test Results

For each pattern, we measure three key data points derived from related tests:

REPEATABILITY - this is a measure of how often a given pattern has generated a positive or negative effect. The higher this number, the more likely the pattern will continue to repeat.

SHALLOW MEDIAN - this is a median effect measured with low intent actions such as initiating the first step of a lengthier process

DEEP MEDIAN - this is derived from the highest intent metrics that we have for a given test such as fully completed signups or sales.