Pattern #94: Visible Search

Pattern #94  Tested 3 timesFirst tested by Kimberly Cheung Recently tested by Melina Hess on Sep 29, 2022

Based on 3 Tests, Members See How Likely Version B Wins Or Loses And By How Much

LOSSES
-5
-4
-3
-2
-1
FLAT
+1
+2
+3
+4
+5
WINS

Measured by the sum of negative and positive tests.

A B
Visible Search (Variant A) Visible Search (Variant B)

Expected Median Effects Of B

?

Progression

(1 tests)

-

Leads

?

Signups

(1 tests)

-

Engagement

?

Sales

(2 tests)

-

Revenue

-

Retention

-

Referrals

?

ANY PRIMARY

(3 tests)

Tests

Pattern #94: Visible Search
Was Tested On Volders.de by Michal Fiech

Replaced

Isolated

Test #305 on Volders.de by $conducted_test->test->user_->first_name . ' ' . $conducted_test->test->user_->last_name Michal Fiech    Jun 30, 2020 Test link

Find Out How It Did With 10,350 Visitors

  • Measured by visits to a company cancellation page

  • Measured by completed cancellations

In this experiment, a search input field (to look for companies) along with most popular links (also company names) were displayed on the homepage of a leading contract cancellation service. The control (A) version instead had a button that sent users to a next page where the same selection could be made - only later. The measurable success criteria were the number of paid cancellations - a few steps down the funnel.

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The Same Pattern Was Also Tested Here

Added

Isolated

Test #432 on Snocks.com by $conducted_test->test->user_->first_name . ' ' . $conducted_test->test->user_->last_name Melina Hess    Sep 29, 2022 Test link

Find Out How It Did With 1,175,864 Visitors

  • Measured by completed sales

In this experiment, search functionality was added in the variation, globally on mobile. Impact on sales was measured

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Added

Isolated

Test #218 on Yummly.com by $conducted_test->test->user_->first_name . ' ' . $conducted_test->test->user_->last_name Kimberly Cheung    Jan 14, 2019 Test link

Find Out How It Did With 20,122 Visitors

  • Measured by successful signups

Hypothesis: Anonymous users can't use global search while on the home promo page. We believe that if we show a global search bar to anonymous users, it presents a higher converting funnel (guided search) and will increase our sign-up rates significantly.

Control (A): Logged out users don't see global search bar.

Variant (B): Logged out users see global search bar. After searching for a keyword, the signup funnel starts with a more personalized reason to continue the signup process.

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For each pattern, we measure three key data points derived from related tests:

REPEATABILITY - this is a measure of how often a given pattern has generated a positive or negative effect. The higher this number, the more likely the pattern will continue to repeat.

SHALLOW MEDIAN - this is a median effect measured with low intent actions such as initiating the first step of a lengthier process

DEEP MEDIAN - this is derived from the highest intent metrics that we have for a given test such as fully completed signups or sales.