Pattern #96: Single Focus Photos

Pattern Author: Ronny Kohavi - Technical Fellow and VP, Analysis and Experimentation @ Microsoft

Based on 1 Tests, Members See How Likely This Pattern Will Win Or Lose And Its (?) Median Effect

Almost Certain Loser
Almost Certain Winner
Single Focus Photos
  1. Fewer Images Keeping Focus

    In this pattern, the number of objects in a photo are decreased.

Median Effects



Ex: Any Action / Visit

(1 tests)



Ex: Signups, Leads



Ex: Transactions, Upsells

(1 tests)






Ex: Return Visits



Ex: Social Shares


Test #226 Tested on by Ronny Kohavi Ronny Feb 18, 2019

Find Out How It Performed

  • Measured by adds to cart   |   p-val (?)

  • Measured by total orders placed   |   p-val (?)

Microsoft Store ran an experiment on the Surface Book 2 product page. The treatment showed a hero image with fewer, yet larger product photos

Get Access To See The Test Results

For each pattern, we measure three key data points derived from related tests:

REPEATABILITY - this is a measure of how often a given pattern has generated a positive or negative effect. The higher this number, the more likely the pattern will continue to repeat.

SHALLOW MEDIAN - this is a median effect measured with low intent actions such as initiating the first step of a lengthier process

DEEP MEDIAN - this is derived from the highest intent metrics that we have for a given test such as fully completed signups or sales.