Pattern #96: Single Focus Photos

Pattern Author: Ronny Kohavi - Technical Fellow and VP, Analysis and Experimentation @ Microsoft

Based on 1 Tests, Members See How Likely This Pattern Will Win Or Lose And Its (?) Median Effect

Almost Certain Loser
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0
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Almost Certain Winner
Single Focus Photos
  1. Fewer Images Keeping Focus

    In this pattern, the number of objects in a photo is decreased.

Median Effects

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Engagement

Ex: Any Action / Visit

(1 tests)

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Conversions

Ex: Signups, Leads

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Sales

Ex: Transactions, Upsells

(1 tests)

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Revenue

Ex: AOV, LTV

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Retention

Ex: Return Visits

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Referrals

Ex: Social Shares

Tests

Pattern #96: Single Focus Photos
Was Tested On Microsoft.com by Ronny Kohavi

Test 226 Tested on Microsoft.com by Ronny Kohavi Ronny Feb 18, 2019

Find Out How It Performed

Screen: Product
  • Measured by adds to cart   |   p-val (?)

  • Measured by total orders placed   |   p-val (?)

Microsoft Store ran an experiment on the Surface Book 2 product page. The treatment showed a hero image with fewer, yet larger product photos

Get Access To See The Test Results

For each pattern, we measure three key data points derived from related tests:

REPEATABILITY - this is a measure of how often a given pattern has generated a positive or negative effect. The higher this number, the more likely the pattern will continue to repeat.

SHALLOW MEDIAN - this is a median effect measured with low intent actions such as initiating the first step of a lengthier process

DEEP MEDIAN - this is derived from the highest intent metrics that we have for a given test such as fully completed signups or sales.