All Latest 623 A/B Tests
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Test #341 on
by 
Alex James
Feb 25, 2021
Desktop
Mobile
Signup
X.X%
Signups
Alex Tested Pattern #35: Floating Labels
This experiment shows a comparison between floating-field labels vs top-aligned labels. Form labels first appeared inline and as users would begin typing, they floated to the top of the field. In the other version, fixed field labels were shown above the form fields at all times. Impact on signups was measured.
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Test #259 on
Thomasnet.com
by 
Julian Gaviria
Sep 12, 2019
Desktop
Mobile
Signup
X.X%
Signups
Julian Tested Pattern #110: Optional Field Labels On Thomasnet.com
Test #257 on
Thomasnet.com
by Julian Gaviria
Sep 09, 2019
Desktop
Mobile
Signup
X.X%
Signups
Julian Tested Pattern #109: Required Field Labels On Thomasnet.com
In this followup experiment, field labels without and with a marked asterisk were tested.
Test #256 on
by Alex James
Aug 23, 2019
Desktop
Mobile
Signup
X.X%
Signups
Alex Tested Pattern #109: Required Field Labels
The original had no fields marked as required. The variant had all fields marked as required with an asterisk (and a reference note).
Test #39 on
Over-blog.com
by 
Tael Pinault
Jul 02, 2019
Desktop
Signup
X.X%
Signups
Tael Tested Pattern #83: Progressive Fields On Over-blog.com
This test explored a progressive disclosure interaction in variation B. When a user started typing text into the first field, two more fields expanded into view.
Test #236 on
by Alex James
Apr 04, 2019
Desktop
Signup
X.X%
Signups
Alex Tested Pattern #9: Multiple Steps
In this experiment a single screen signup process was broken into 2 separate steps: account creation & details.
Test #60 on
Embracepetinsurance....
by 
Matt Aster
Sep 30, 2015
Desktop
Home & Landing
X.X%
Signups
Matt Tested Pattern #8: Natural Language Forms On Embracepetinsurance....
