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Test #584 on Snocks.com by Melina HessMelina Hess Mar 31, 2025 Mobile Listing X.X% Sales

Melina Tested Pattern #6: Customer Star Ratings On Snocks.com

 - Variant A
 - Variant B

This experiment tested the presence of customer review (in the variation). As a result of adding customer reviews, the product page density decreased (requiring a bit more scrolling from longer product tiles). Impact on conversion was measured. 

Also the test originally ran as a "removal of customer reviews" test. However it was flipped here to align with the pattern.

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Test #222 on Thomasnet.com by Julian GaviriaJulian Gaviria Feb 01, 2019 Desktop Listing X.X% Leads

Julian Tested Pattern #7: Social Counts On Thomasnet.com

 - Variant A
 - Variant B

In this variation, a number of social proof references were added to a signup modal.