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Test #613 on Online.metro-cc.ru by Andrey AndreevAndrey Andreev Sep 30, 2025 Desktop Home & Landing X.X% Sales

Andrey Tested Pattern #135: Product Categories On Online.metro-cc.ru

 - Variant A
 - Variant B

In this experiment, a series of brand logos with links to product listing pages were added - enabling another layer of search. Impact on products purchased was measured.

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Test #511 on Online.metro-cc.ru by Andrey AndreevAndrey Andreev Jan 09, 2024 Desktop Home & Landing X.X% Sales

Andrey Tested Pattern #79: Product Highlights On Online.metro-cc.ru

 - Variant A
 - Variant B

In this experiment, popular products were shown at the top of the homepage. Impact to sale was measured.

Test #494 on Online.Metro-cc.ru by Andrey AndreevAndrey Andreev Sep 20, 2023 Desktop Mobile Home & Landing X.X% Sales

Andrey Tested Pattern #26: Cart Reminder And Recently Viewed On Online.Metro-cc.ru

 - Variant A
 - Variant B

In this experiment, recently purchased products were appended at the top of the homepage. The test ran for loggedin users only. Impact on add-to-cart, sales and revenue was measured.

Test #368 on Mvideo.ru by Andrey AndreevAndrey Andreev Aug 02, 2021 Desktop Home & Landing X.X% Sales

Andrey Tested Pattern #135: Product Categories On Mvideo.ru

 - Variant A
 - Variant B

In this experiment, popular categories were added at the bottom of a long ecommerce homepage. Impact on total sales was measured.