18 Tests By Joachim Furuseth

  CRO Manager at Coop Norway     Website

Tests

Test #660 on Obs.no by Joachim FurusethJoachim Furuseth Jul 07, 2026 Desktop X.X% Sales

Joachim Tested Pattern #93: Auto Next On Obs.no

- Variant A
- Variant B

In this experiment, when users added something to cart, they would be automatically sent to checkout (one step forward), instead of staying on the product page. Impact on checkout visits and sales was measured. The test was triggered to PDP page visits.
Total Sample: 93,949 • Statistical Power at 5% MDE: 40.9%

Test #659 on Obs.no by Joachim FurusethJoachim Furuseth Jul 06, 2026 Mobile X.X% Sales

Joachim Tested Pattern #93: Auto Next On Obs.no

- Variant A
- Variant B

In this experiment, when users added something to cart, they would be automatically sent to checkout (one step forward), instead of staying on the product page. Impact on checkout visits and sales was measured. The test was triggered to PDP page visits.
Total Sample: 554,138 • Statistical Power at 5% MDE: 96.8%

Test #657 on Obsbygg.no by Joachim FurusethJoachim Furuseth Jun 28, 2026 Desktop Mobile X.X% Sales

Joachim Tested Pattern #41: Sticky Call To Action On Obsbygg.no

- Variant A
- Variant B

In this experiment (sibling of 656), a sticky add-to-cart button was added to the floating page navigation after users scrolled past the midpoint of a long product page, at the same moment the navigation also became a floating element. After users clicked the button, it changed into a confirmation link labeled “Item added to cart,” with a link to checkout.
Total Sample: 1,238,014 • Statistical Power at 5% MDE: 98.8%

Test #656 on Obs.no by Joachim FurusethJoachim Furuseth Jun 27, 2026 Desktop Mobile X.X% Sales

Joachim Tested Pattern #41: Sticky Call To Action On Obs.no

- Variant A
- Variant B

In this experiment, a sticky add-to-cart button was added to the floating page navigation after users scrolled past the midpoint of a long product page, at the same moment the navigation also became a floating element. After users clicked the button, it changed into a confirmation link labeled “Item added to cart,” with a link to checkout.
Total Sample: 675,173 • Statistical Power at 5% MDE: 98.4%

Test #644 on Obsbygg.no by Joachim FurusethJoachim Furuseth Apr 16, 2026 Desktop X.X% Progression

Joachim Tested Pattern #34: Open In A New Tab On Obsbygg.no

- Variant A
- Variant B

This experiment ran on desktop only, on all our regular product listing and search result page. In the control, clicking on products would open them up in the same page, whereas in the variation, the links opened in a new tab. Impact on adds-to-cart were measured.
Total Sample: 282,651 • Statistical Power at 5% MDE: 99%

Test #645 on Obs.no by Joachim FurusethJoachim Furuseth Apr 16, 2026 Desktop X.X% Progression

Joachim Tested Pattern #34: Open In A New Tab On Obs.no

- Variant A
- Variant B

This experiment ran on desktop only, on all our regular product listing and search result page. In the control, clicking on products would open them up in the same page, whereas in the variation, the links opened in a new tab. Impact on adds-to-cart were measured.
Total Sample: 105,004 • Statistical Power at 5% MDE: 62.6%

Test #640 on Obs.no by Joachim FurusethJoachim Furuseth Mar 24, 2026 Desktop X.X% Sales

Joachim Tested Pattern #1: Remove Coupon Fields On Obs.no

- Variant A
- Variant B

The control had a clickable link "Use discount code" which would reveal an input field for a coupon code. The variation removed this link and input field. Impact on purchases was measured. (Desktop only)
Total Sample: 41,152 • Statistical Power at 5% MDE: 99.9%

Test #639 on Obs.no by Joachim FurusethJoachim Furuseth Mar 23, 2026 Mobile X.X% Sales

Joachim Tested Pattern #1: Remove Coupon Fields On Obs.no

- Variant A
- Variant B

The control had a clickable link "Use discount code" which would reveal an input field for a coupon code. The variation removed this link and input field. Impact on purchases was measured. (Mobile only)
Total Sample: 187,529 • Statistical Power at 5% MDE: 99.9%

Test #634 on Obsbygg.no by Joachim FurusethJoachim Furuseth Feb 18, 2026 Mobile X.X% Sales

Joachim Tested Pattern #1: Remove Coupon Fields On Obsbygg.no

- Variant A
- Variant B

The control had a clickable link "Use discount code" which would reveal an input field for a coupon code. The variation removed this link and input field. Impact on purchases was measured. (Mobile only)
Total Sample: 66,551 • Statistical Power at 5% MDE: 99.9%

Test #635 on Obsbygg.no by Joachim FurusethJoachim Furuseth Feb 18, 2026 Desktop X.X% Sales

Joachim Tested Pattern #1: Remove Coupon Fields On Obsbygg.no

- Variant A
- Variant B

The control had a clickable link "Use discount code" which would reveal an input field for a coupon code. The variation removed this link and input field. Impact on purchases was measured. (Desktop only)
Total Sample: 27,380 • Statistical Power at 5% MDE: 96.5%

Test #594 on Obs.no by Joachim FurusethJoachim Furuseth May 28, 2025 Mobile X.X% Sales

Joachim Tested Pattern #141: Square or Rounded Buttons On Obs.no

- Variant A
- Variant B

In this experiment, add-to-cart buttons on product details pages were rounded to 20px (variation), whereas the control had square buttons. Impact on adds to cart and purchases were measured.
Total Sample: 1,262,310 • Statistical Power at 5% MDE: 99.9%

Test #593 on Obs.no by Joachim FurusethJoachim Furuseth May 27, 2025 Desktop X.X% Sales

Joachim Tested Pattern #141: Square or Rounded Buttons On Obs.no

- Variant A
- Variant B

In this experiment, add-to-cart buttons on product details pages were rounded to 20px (variation), whereas the control had square buttons. Impact on adds to cart and purchases were measured.
Total Sample: 694,658 • Statistical Power at 5% MDE: 83.2%

Test #591 on Obsbygg.no by Joachim FurusethJoachim Furuseth May 25, 2025 Desktop X.X% Sales

Joachim Tested Pattern #141: Square or Rounded Buttons On Obsbygg.no

- Variant A
- Variant B

In this experiment, add-to-cart buttons on product details pages were rounded to 20px (variation), whereas the control had square buttons. Impact on adds to cart and purchases were measured.
Total Sample: 925,560 • Statistical Power at 5% MDE: 70.3%

Test #592 on Obsbygg.no by Joachim FurusethJoachim Furuseth May 25, 2025 Mobile X.X% Sales

Joachim Tested Pattern #141: Square or Rounded Buttons On Obsbygg.no

- Variant A
- Variant B

In this experiment, add-to-cart buttons on product details pages were rounded to 20px (variation), whereas the control had square buttons. Impact on adds to cart and purchases were measured.
Total Sample: 1,328,302 • Statistical Power at 5% MDE: 96.3%

Test #557 on Obsbygg.no by Joachim FurusethJoachim Furuseth Oct 17, 2024 Desktop X.X% Sales

Joachim Tested Pattern #41: Sticky Call To Action On Obsbygg.no

- Variant A
- Variant B

A sticky floating navigation bar was tested on product pages. The floating navigation contained: the product name, price and an add to cart button (add to cart). Impact on sales was measured. (Desktop Only)
Total Sample: 349,103 • Statistical Power at 5% MDE: 23.6%

Test #558 on Obsbygg.no by Joachim FurusethJoachim Furuseth Oct 17, 2024 Mobile X.X% Sales

Joachim Tested Pattern #41: Sticky Call To Action On Obsbygg.no

- Variant A
- Variant B

A sticky floating navigation bar was tested on product pages. The floating navigation contained: the product name, price and an add to cart button (add to cart). Impact on sales was measured. (Mobile Only)
Total Sample: 1,002,479 • Statistical Power at 5% MDE: 33.6%

Test #554 on Obs.no by Joachim FurusethJoachim Furuseth Sep 30, 2024 Desktop X.X% Sales

Joachim Tested Pattern #41: Sticky Call To Action On Obs.no

- Variant A
- Variant B

A sticky floating navigation bar was tested on product pages. The floating navigation contained: the product name, price and two add to cart buttons (add to cart; pickup in store). Impact on sales was measured. (Desktop Only)
Total Sample: 127,871 • Statistical Power at 5% MDE: 14.3%

Test #555 on Obs.no by Joachim FurusethJoachim Furuseth Sep 30, 2024 Mobile X.X% Sales

Joachim Tested Pattern #41: Sticky Call To Action On Obs.no

- Variant A
- Variant B

A sticky floating navigation bar was tested on product pages. The floating navigation contained: the product name, price and two add to cart buttons (add to cart; pickup in store). Impact on sales was measured. (Mobile only)
Total Sample: 534,185 • Statistical Power at 5% MDE: 36%