Pattern #8: Natural Language Forms

Pattern Author: Jakub Linowski - Founder & Editor @ GoodUI.org

Based on 5 Tests, Members See How Likely This Pattern Will Win Or Lose And Its (?) Median Effect

Almost Certain Loser
-5
-4
-3
-2
-1
0
+1
+2
+3
+4
+5
Almost Certain Winner
Natural Language Forms
  1. Add: Sentence Embedded Fields

    Form fields are embedded in sentances which are usually written in the first person.

Median Effects

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Engagement

Ex: Any Action / Visit

(2 tests)

?

Conversions

Ex: Signups, Leads

(5 tests)

?

Sales

Ex: Transactions, Upsells

?

Revenue

Ex: AOV, LTV

?

Retention

Ex: Return Visits

?

Referrals

Ex: Social Shares

Tests

Pattern #8: Natural Language Forms
Was Tested On Prizegrab.com

  • Test 14
  • Tested on Prizegrab.com by Greg Van Horn
  • Oct 20, 2016

Find Out How It Performed
With 3,133 Visitors
Screen: Home & Landing

  • Measured by form submits

    (?)% Converted ((?) of (?) visits)
    (?)% Converted ((?) of (?) visits)

Get Access To See The Test Results Now

The Same Pattern Was Also Tested Here

  • Test 59
  • Tested on An Anonymous Site
  • Oct 01, 2016

Find Out How It Performed
With 3,716 Visitors
Screen: Home & Landing

  • (?)% Converted ((?) of (?) visits)
    (?)% Converted ((?) of (?) visits)

Get Access To See The Test Results Now

  • Test 58
  • Tested on Bingocardcreator... by Patrick McKenzie
  • Aug 26, 2016

Find Out How It Performed
With 736 Visitors
Screen: Home & Landing

  • Measured by visits to post-signup

    (?)% Converted ((?) of (?) visits)
    (?)% Converted ((?) of (?) visits)

Get Access To See The Test Results Now

  • Test 60
  • Tested on Embracepetinsura... by Matt Aster
  • Sep 30, 2015

Find Out How It Performed
With 12,102 Visitors
Screen: Home & Landing

  • Measured by visits to quote screen

    (?)% Converted ((?) of (?) visits)
    (?)% Converted ((?) of (?) visits)

  • Measured by policy selection start

    (?)% Converted ((?) of (?) visits)
    (?)% Converted ((?) of (?) visits)

Get Access To See The Test Results Now

  • Test 15
  • Tested on Embracepetinsura... by Matt Aster
  • Aug 28, 2015

Find Out How It Performed
With 18,638 Visitors
Screen: Home & Landing

  • Measured by visits to quote screen

    (?)% Converted ((?) of (?) visits)
    (?)% Converted ((?) of (?) visits)

  • Measured by policy selection start

    (?)% Converted ((?) of (?) visits)
    (?)% Converted ((?) of (?) visits)

Get Access To See The Test Results Now

For each pattern, we measure three key data points derived from related tests:

REPEATABILITY - this is a measure of how often a given pattern has generated a positive or negative effect. The higher this number, the more likely the pattern will continue to repeat.

SHALLOW MEDIAN - this is a median effect measured with low intent actions such as initiating the first step of a lengthier process

DEEP MEDIAN - this is derived from the highest intent metrics that we have for a given test such as fully completed signups or sales.

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