Pattern #105: Lead Magnets

Pattern Author: Niels Hapke - CEO @ Kenhub

Based on 1 Tests, Members See How Likely This Pattern Will Win Or Lose And Its (?) Median Effect

Almost Certain Loser
Almost Certain Winner
Lead Magnets
  1. Lead Magnet Giving a Gift

    In this pattern, something extra is provided to the person signing up for a service. This could be an ebook, a cheatsheet, template, or anything else with potential value. Do such lead magnets work or not - is the question this pattern raises.

Median Effects



Ex: Any Action / Visit



Ex: Signups, Leads

(1 tests)



Ex: Transactions, Upsells






Ex: Return Visits



Ex: Social Shares


Test #241 Tested on by Niels Hapke Niels May 24, 2019

Find Out How It Performed With 63,631 Visitors

Signup Desktop, Mobile

  • Measured by successful registrations   |   p-val (?)

In this experiment, a free study guide ebook was promoted on a registration page.

Get Access To See The Test Results

For each pattern, we measure three key data points derived from related tests:

REPEATABILITY - this is a measure of how often a given pattern has generated a positive or negative effect. The higher this number, the more likely the pattern will continue to repeat.

SHALLOW MEDIAN - this is a median effect measured with low intent actions such as initiating the first step of a lengthier process

DEEP MEDIAN - this is derived from the highest intent metrics that we have for a given test such as fully completed signups or sales.