Pattern #113: More Or Fewer Plans

Pattern Author: Stanley Zuo - Growth Product Manager @ Backstage

Based on 2 Tests, Members See How Likely This Pattern Will Win Or Lose And Its (?) Median Effect

Almost Certain Loser
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-4
-3
-2
-1
0
+1
+2
+3
+4
+5
Almost Certain Winner
More Or Fewer Plans
  1. Remove: Plans Choice

    This pattern raises the question whether it is better to show more or fewer plan choices to a potential customer.

Median Effects

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Engagement

Ex: Any Action / Visit

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Conversions

Ex: Signups, Leads

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Sales

Ex: Transactions, Upsells

(2 tests)

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Revenue

Ex: AOV, LTV

(2 tests)

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Retention

Ex: Return Visits

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Referrals

Ex: Social Shares

Tests

Test #319 Tested on Backstage.com by Stanley Zuo Stanley Sep 30, 2020

Find Out How It Performed With 11,005 Visitors

Pricing Desktop
  • Measured by any completed checkouts   |   p-val (?)

  • Measured by total revenue   |   p-val (?)

In this experiment, a 3 plan vs 2 plan pricing page was shown to potential customers. Impact on sales and revenue were measured.

Get Access To See The Test Results

Test #272 Tested on Backstage.com by Stanley Zuo Stanley Dec 03, 2019

Find Out How It Performed

Pricing Desktop
  • Measured by total checkouts   |   p-val (?)

  • Measured by total revenue   |   p-val (?)

In this experiment, the three pricing plans were condensed into a single recommended plan (annual), with a secondary option to choose the monthly plan.

Get Access To See The Test Results

Leaks

Leak #35 from Netflix.com   |   Dec 2, 2019 Pricing

Netflix A/B Tests A Single Plan Recommendation And It Becomes Rejected

Netflix made a bold move and challenged their traditional 3 plan pricing page with a preselected single plan recommendation. Clear and equally balanced choice vs. a single mid tier plan.  View Leak

For each pattern, we measure three key data points derived from related tests:

REPEATABILITY - this is a measure of how often a given pattern has generated a positive or negative effect. The higher this number, the more likely the pattern will continue to repeat.

SHALLOW MEDIAN - this is a median effect measured with low intent actions such as initiating the first step of a lengthier process

DEEP MEDIAN - this is derived from the highest intent metrics that we have for a given test such as fully completed signups or sales.