Pattern #121: Free Shipping

Pattern Author: Jakub Linowski - Founder @ GoodUI

Based on 3 Tests, Members See How Likely This Pattern Will Win Or Lose And Its (?) Median Effect

Almost Certain Loser
-5
-4
-3
-2
-1
0
+1
+2
+3
+4
+5
Almost Certain Winner
Free Shipping
  1. Add: Free Shipping Message Fewer Borders

    Should the UI show free shipping visibly or not?

Median Effects

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Progression

Ex: First Action

(3 tests)

?

Leads

Ex: Leads, Quotes

?

Signups

Ex: Trials

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Engagement

Ex: Future Action

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Sales

Ex: Transactions

(3 tests)

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Revenue

Ex: AOV, LTV

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Retention

Ex: Return Visits

?

Referrals

Ex: Social Shares

Tests

Pattern #121: Free Shipping
Was Tested On Adoramapix.com by Jakub Linowski

Test #377 Tested on Adoramapix.com by Jakub Linowski Jakub Sep 30, 2021

Find Out How It Performed With 4,422 Visitors

Shopping Cart Desktop
  • Measured by visits checkout   |   p-val (?)

  • Measured by completed transactions   |   p-val (?)

In this experiment, a big "free shipping" badge was added and defaulted to when available. Impact on progression to checkouts and completed sales was measured.

Get Access To See The Test Results

The Same Pattern Was Also Tested Here

Test #331 Tested on An Anonymous Site Dec 30, 2020

Find Out How It Performed With 96,962 Visitors

Product Desktop, Mobile
  • Measured by adds to cart   |   p-val (?)

  • Measured by total sales   |   p-val (?)

In this little experiment, an extra "Free Shipping" message was added on a product page. It's prominence was increased by using white copy on a darker blue background. Impact on adds-to-cart and total sales was measured.

Get Access To See The Test Results

Test #332 Tested on An Anonymous Site Dec 30, 2020

Find Out How It Performed With 97,277 Visitors

Product Desktop, Mobile
  • Measured by adds to cart   |   p-val (?)

  • Measured by total sales   |   p-val (?)

In this experiment, an extra "Free Shipping" message was added on a product page - at the top of the buy box with an add-to-cart call to action. It's prominence was increased by using white copy on a darker blue background. Impact on adds-to-cart and total sales was measured.

Get Access To See The Test Results

For each pattern, we measure three key data points derived from related tests:

REPEATABILITY - this is a measure of how often a given pattern has generated a positive or negative effect. The higher this number, the more likely the pattern will continue to repeat.

SHALLOW MEDIAN - this is a median effect measured with low intent actions such as initiating the first step of a lengthier process

DEEP MEDIAN - this is derived from the highest intent metrics that we have for a given test such as fully completed signups or sales.