Pattern #122: Zigzag Layout

Pattern Author: Samuel Hess - Founder

Based on 1 Tests, Members See How Likely This Pattern Will Win Or Lose And Its (?) Median Effect

Almost Certain Loser
Almost Certain Winner
Zigzag Layout
  1. Add: Photos

    The pattern makes use of imagery to reinforce product benefits or selling points. 

  2. Add: Zigzagging Layout

    Furthermore, the content of the page is displayed in an alternating or zigzagging layout.

Median Effects



Ex: First Action

(1 tests)



Ex: Leads, Quotes



Ex: Trials



Ex: Future Action



Ex: Transactions

(1 tests)






Ex: Return Visits



Ex: Social Shares


Pattern #122: Zigzag Layout
Was Tested On by Samuel Hess

Test #343 Tested on by Samuel Hess Samuel Mar 12, 2021

Find Out How It Performed

Product Desktop, Mobile
  • Measured by adds to cart   |   p-val (?)

  • Measured by completed sales   |   p-val (?)

In this experiment, the content on a product page was reorganized into a zigzagging (alternating layout) along with reinforcing photos. Impact on adds-to-cart and total sales was measured.

Get Access To See The Test Results

For each pattern, we measure three key data points derived from related tests:

REPEATABILITY - this is a measure of how often a given pattern has generated a positive or negative effect. The higher this number, the more likely the pattern will continue to repeat.

SHALLOW MEDIAN - this is a median effect measured with low intent actions such as initiating the first step of a lengthier process

DEEP MEDIAN - this is derived from the highest intent metrics that we have for a given test such as fully completed signups or sales.