Pattern #129: Right Or Left Aligned Forms

Pattern #129  Tested 3 timesFirst tested by Ardit Veliu Recently tested by Lars Skjold Iversen on Nov 30, 2024

Based on 3 Tests, Members See How Likely Version B Wins Or Loses And By How Much

LOSSES
-5
-4
-3
-2
-1
FLAT
+1
+2
+3
+4
+5
WINS

Measured by the sum of negative and positive tests.

A B
Right Or Left Aligned Forms (Variant A) Right Or Left Aligned Forms (Variant B)

Expected Median Effects Of B

?

Progression

(1 tests)

?

Leads

(2 tests)

?

Signups

(1 tests)

-

Engagement

?

Sales

(1 tests)

-

Revenue

-

Retention

-

Referrals

?

ANY PRIMARY

(3 tests)

Tested on

Tests

Replaced

Isolated

Test # 469 Apr 28, 2023 Test link

Find Out How It Did With 2,908 Visitors

  • Measured by form completions

Zoom In
  • ?% (? successes out of ? visits)
A
  • ?% (? successes out of ? visits)
B
Signup

In this experiment, a right side form shifted in position to the left. Impact on leads was measured.

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Replaced

Isolated

Test # 546 on Finn.com by $conducted_test->test->user_->first_name . ' ' . $conducted_test->test->user_->last_name Maksim Meged    Aug 01, 2024 Test link

Find Out How It Did With 6,674 Visitors

  • Measured by completed order

  • Measured by completed form

Zoom In
  • ?% (? successes out of ? visits)
  • ?% (? successes out of ? visits)
A
  • ?% (? successes out of ? visits)
  • ?% (? successes out of ? visits)
B
Signup

In this signup flow experiment, form fields on the right hand side (control) were shifted to the left column (variation). Impact on account creations and checkouts was measured.

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Replaced

Isolated

Test # 565 on Umbraco.com by $conducted_test->test->user_->first_name . ' ' . $conducted_test->test->user_->last_name Lars Skjold Iversen    Nov 30, 2024 Test link

Find Out How It Did With 5,654 Visitors

  • Measured by interaction with form

  • Measured by form submitted

Zoom In
  • ?% (? successes out of ? visits)
  • ?% (? successes out of ? visits)
A
  • ?% (? successes out of ? visits)
  • ?% (? successes out of ? visits)
B
Home & Landing

In this experiment, the right vs left position of a form (at the bottom of a landing page) was a/b tested. Impact on progression and form completion was measured.

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For each pattern, we measure three key data points derived from related tests:

REPEATABILITY - this is a measure of how often a given pattern has generated a positive or negative effect. The higher this number, the more likely the pattern will continue to repeat.

SHALLOW MEDIAN - this is a median effect measured with low intent actions such as initiating the first step of a lengthier process

DEEP MEDIAN - this is derived from the highest intent metrics that we have for a given test such as fully completed signups or sales.