Pattern #19: Benefit Testimonials
Pattern Author: Jakub Linowski - Founder & Editor @ GoodUI.org
Real Customer Photo Authenticity
A small thumbnail of a customer photo giving the testimonial.
Highlighted Benefit Heading Benefits
A key benefit is highlighted in a headling based on what the customer liked about the product or service. This allows readers to quickly scan a summary of the testimonial at a high level without having to read the full paragraph.
Introduction Or Bio Authenticity
The customer or person providing the testimonial is introduced before the actual testimonial itself. Some ways of achieving this include showing: a bio paragraph, location, professional title or specialization.
Testimonial Social Proof
Finally, the testimonial is shown as the last item.
Ex: Any Action / Visit
Ex: Signups, Leads
Ex: Transactions, Upsells
Ex: AOV, LTV
Ex: Return Visits
Ex: Social Shares
For each pattern, we measure three key data points derived from related tests:
REPEATABILITY - this is a measure of how often a given pattern has generated a positive or negative effect. The higher this number, the more likely the pattern will continue to repeat.
SHALLOW MEDIAN - this is a median effect measured with low intent actions such as initiating the first step of a lengthier process
DEEP MEDIAN - this is derived from the highest intent metrics that we have for a given test such as fully completed signups or sales.