Pattern #19: Benefit Testimonials

Pattern #19  Tested 3 timesFirst tested by Jaymie Friesen Recently tested by Niels Hapke on Jun 11, 2019

Based on 3 Tests, Members See How Likely Version B Wins Or Loses And By How Much

LOSSES
-5
-4
-3
-2
-1
FLAT
+1
+2
+3
+4
+5
WINS

Measured by the sum of negative and positive tests.

A B
Benefit Testimonials (Variant A) Benefit Testimonials (Variant B)

Expected Median Effects Of B

?

Progression

(2 tests)

-

Leads

?

Signups

(1 tests)

-

Engagement

?

Sales

(2 tests)

-

Revenue

-

Retention

-

Referrals

?

ANY PRIMARY

(3 tests)

Tests

Replaced

Isolated

Test #245 on Kenhub.com by $conducted_test->test->user_->first_name . ' ' . $conducted_test->test->user_->last_name Niels Hapke Niels    Jun 11, 2019 Test link

Find Out How It Performed With 130,872 Visitors

  • Measured by successful registrations

In this experiment a more elaborate and authentic testimonial was used instead of three more generic ones from social media sites.

Get Access To See The Test Results

Added

Isolated

Test #48 on Adoramapix.com by Herman Klein    Oct 01, 2016 Test link

Find Out How It Performed With 19,399 Visitors

  • Measured by customization starts

  • Measured by visits to thank you page

Get Access To See The Test Results

Added

Isolated

Test #83 on Onlinefaxes.com by Jaymie Friesen    Mar 02, 2017 Test link

Find Out How It Performed With 25,482 Visitors

  • Measured by starting the signup funnel

  • Measured by visits to thank you page (3 more steps)

Get Access To See The Test Results

For each pattern, we measure three key data points derived from related tests:

REPEATABILITY - this is a measure of how often a given pattern has generated a positive or negative effect. The higher this number, the more likely the pattern will continue to repeat.

SHALLOW MEDIAN - this is a median effect measured with low intent actions such as initiating the first step of a lengthier process

DEEP MEDIAN - this is derived from the highest intent metrics that we have for a given test such as fully completed signups or sales.