Pattern #24: Visible Availability
Pattern Author:
Rodrigo Maués
- Head of Product Design @ Anheuser-Busch InBev
Based on 5 Tests, Members See How Likely This Pattern Will Win Or Lose And Its (?) Median Effect

-
Add: Response Time Indication Reassurances
This pattern is measuring the effect of showing availability more visibly. For situations where people might expect a human interaction (ex: people trying to qualify as leads or waiting to receive a quote), some tests have displayed response times. Other experiments in this pattern have simply stated that some listing, product or offer is "available".
Median Effects
?
Progression
Ex: First Action
(2 tests)
?
Leads
Ex: Leads, Quotes
(4 tests)
?
Signups
Ex: Trials
?
Engagement
Ex: Future Action
?
Sales
Ex: Transactions
(1 tests)
?
Revenue
Ex: AOV, LTV
?
Retention
Ex: Return Visits
?
Referrals
Ex: Social Shares
For each pattern, we measure three key data points derived from related tests:
REPEATABILITY - this is a measure of how often a given pattern has generated a positive or negative effect. The higher this number, the more likely the pattern will continue to repeat.
SHALLOW MEDIAN - this is a median effect measured with low intent actions such as initiating the first step of a lengthier process
DEEP MEDIAN - this is derived from the highest intent metrics that we have for a given test such as fully completed signups or sales.