Pattern #24: Visible Response Time
Pattern Author:
Rodrigo Maués
- Head of Product Design @ Anheuser-Busch InBev
Based on 2 Tests, Members See How Likely This Pattern Will Win Or Lose And Its (?) Median Effect
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Add: Response Time Indication Reassurances
The pattern suggests to show a response time where people might expect a human interaction (ex: people trying to qualify as leads or waiting to receive a quote). An average time can be used and the time can be bolded for greater visibility. Sometimes a response rate can also be shown in addition to the response time.
Median Effects
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Engagement
Ex: Any Action / Visit
(1 tests)
?
Conversions
Ex: Signups, Leads
(2 tests)
?
Sales
Ex: Transactions, Upsells
?
Revenue
Ex: AOV, LTV
?
Retention
Ex: Return Visits
?
Referrals
Ex: Social Shares
For each pattern, we measure three key data points derived from related tests:
REPEATABILITY - this is a measure of how often a given pattern has generated a positive or negative effect. The higher this number, the more likely the pattern will continue to repeat.
SHALLOW MEDIAN - this is a median effect measured with low intent actions such as initiating the first step of a lengthier process
DEEP MEDIAN - this is derived from the highest intent metrics that we have for a given test such as fully completed signups or sales.