Pattern #24: Visible Availability
Pattern Author: Rodrigo Maués - Head of Product Design @ Anheuser-Busch InBev
Add: Response Time Indication Reassurances
This pattern is measuring the effect of showing availability more visibly. For situations where people might expect a human interaction (ex: people trying to qualify as leads or waiting to receive a quote), some tests have displayed response times. Other experiments in this pattern have simply stated that some listing, product or offer is "available".
Ex: First Action
Ex: Leads, Quotes
Ex: Future Action
Ex: AOV, LTV
Ex: Return Visits
Ex: Social Shares
For each pattern, we measure three key data points derived from related tests:
REPEATABILITY - this is a measure of how often a given pattern has generated a positive or negative effect. The higher this number, the more likely the pattern will continue to repeat.
SHALLOW MEDIAN - this is a median effect measured with low intent actions such as initiating the first step of a lengthier process
DEEP MEDIAN - this is derived from the highest intent metrics that we have for a given test such as fully completed signups or sales.