Pattern #24: Visible Response Time

Pattern Author: Rodrigo Maués - Head of Product Design @ Anheuser-Busch InBev

Based on 2 Tests, Members See How Likely This Pattern Will Win Or Lose And Its (?) Median Effect

Almost Certain Loser
Almost Certain Winner
Visible Response Time
  1. Add: Response Time Indication Reassurances

    The pattern suggests to show a response time where people might expect a human interaction (ex: people trying to qualify as leads or waiting to receive a quote). An average time can be used and the time can be bolded for greater visibility. Sometimes a response rate can also be shown in addition to the response time.

Median Effects



Ex: Any Action / Visit

(1 tests)



Ex: Signups, Leads

(2 tests)



Ex: Transactions, Upsells






Ex: Return Visits



Ex: Social Shares


Pattern #24: Visible Response Time
Was Tested On by Rodrigo Maués

Test #102 Tested on by Rodrigo Maués Rodrigo May 02, 2017

Find Out How It Performed With 250,533 Visitors


  • Measured by form submits   |   p-val (?)

Get Access To See The Test Results

The Same Pattern Was Also Tested Here

Test #97 Tested on by Rob Draaijer Rob May 03, 2017

Find Out How It Performed With 13,441 Visitors

  • Measured by company page visits   |   p-val (?)

  • Measured by orders placed   |   p-val (?)

Get Access To See The Test Results

For each pattern, we measure three key data points derived from related tests:

REPEATABILITY - this is a measure of how often a given pattern has generated a positive or negative effect. The higher this number, the more likely the pattern will continue to repeat.

SHALLOW MEDIAN - this is a median effect measured with low intent actions such as initiating the first step of a lengthier process

DEEP MEDIAN - this is derived from the highest intent metrics that we have for a given test such as fully completed signups or sales.