Pattern #24: Visible Response Time

Pattern Author: Rodrigo Maués - Head of Product Design @ Anheuser-Busch InBev

Based on 2 Tests, Members See How Likely This Pattern Will Win Or Lose And Its (?) Median Effect

Almost Certain Loser
Almost Certain Winner
Visible Response Time
  1. Add: Response Time Indication Reassurances

    The pattern suggests to show a response time where people might expect a human interaction (ex: people trying to qualify as leads or waiting to receive a quote). An average time can be used and the time can be bolded for greater visibility. Sometimes a response rate can also be shown in addition to the response time.

Median Effects



Ex: Any Action / Visit

(1 tests)



Ex: Signups, Leads

(2 tests)



Ex: Transactions, Upsells






Ex: Return Visits



Ex: Social Shares


Pattern #24: Visible Response Time
Was Tested On by Rob Draaijer

Test 97 Tested on by Rob Draaijer Rob May 03, 2017

Find Out How It Performed With 13,441 Visitors

  • Measured by company page visits   |   p-val (?)

  • Measured by orders placed   |   p-val (?)

Get Access To See The Test Results

The Same Pattern Was Also Tested Here

Test 102 Tested on by Rodrigo Maués Rodrigo May 02, 2017

Find Out How It Performed With 250,533 Visitors


  • Measured by form submits   |   p-val (?)

Get Access To See The Test Results

For each pattern, we measure three key data points derived from related tests:

REPEATABILITY - this is a measure of how often a given pattern has generated a positive or negative effect. The higher this number, the more likely the pattern will continue to repeat.

SHALLOW MEDIAN - this is a median effect measured with low intent actions such as initiating the first step of a lengthier process

DEEP MEDIAN - this is derived from the highest intent metrics that we have for a given test such as fully completed signups or sales.