Pattern #30: Authentic Photos

Pattern Author: Jakub Linowski - Founder & Editor @

Based on 1 Tests, Members See How Likely This Pattern Will Win Or Lose And Its (?) Median Effect

Almost Certain Loser
Almost Certain Winner
Authentic Photos
  1. Add: Real Photos Authenticity

    This pattern conveys authenticity with the use of real and authentic photos. The photos can be of staff, products (taken by customers), or outcomes as a result of a service.

Median Effects



Ex: Any Action / Visit

(1 tests)



Ex: Signups, Leads



Ex: Transactions, Upsells






Ex: Return Visits



Ex: Social Shares


  • Test 63
  • Tested on by Doug Baltman
  • Jan 01, 2017

Find Out How It Performed

Screen: Product
  • Measured by visits to checkout   |   p-val (?)


Get Access To See The Test Results Now

For each pattern, we measure three key data points derived from related tests:

REPEATABILITY - this is a measure of how often a given pattern has generated a positive or negative effect. The higher this number, the more likely the pattern will continue to repeat.

SHALLOW MEDIAN - this is a median effect measured with low intent actions such as initiating the first step of a lengthier process

DEEP MEDIAN - this is derived from the highest intent metrics that we have for a given test such as fully completed signups or sales.