Pattern #30: Authentic Photos

Pattern Author: Jakub Linowski - Founder @ GoodUI

Based on 2 Tests, Members See How Likely This Pattern Will Win Or Lose And Its (?) Median Effect

Almost Certain Loser
Almost Certain Winner
Authentic Photos
  1. Add: Real Photos Authenticity

    This pattern conveys authenticity with the use of real and authentic photos. The photos can be of staff, products (taken by customers), or outcomes as a result of a service.

Median Effects



Ex: First Action

(2 tests)



Ex: Leads, Quotes



Ex: Trials



Ex: Future Action



Ex: Transactions

(1 tests)






Ex: Return Visits



Ex: Social Shares


Test #363 Tested on An Anonymous Site Jul 05, 2021

Find Out How It Performed With 24,655 Visitors

Product Desktop, Mobile
  • Measured by adds to cart   |   p-val (?)

  • Measured by completed sales   |   p-val (?)

In this experiment, six product photos from were added which showed the actual products (including unboxing images).

Get Access To See The Test Results

Test #63 Tested on by Doug Baltman Jan 01, 2017

Find Out How It Performed With 6,000 Visitors

  • Measured by visits to checkout   |   p-val (?)

Get Access To See The Test Results

For each pattern, we measure three key data points derived from related tests:

REPEATABILITY - this is a measure of how often a given pattern has generated a positive or negative effect. The higher this number, the more likely the pattern will continue to repeat.

SHALLOW MEDIAN - this is a median effect measured with low intent actions such as initiating the first step of a lengthier process

DEEP MEDIAN - this is derived from the highest intent metrics that we have for a given test such as fully completed signups or sales.