Pattern #30: Authentic Photos

Pattern Author: Jakub Linowski - Founder & Editor @ GoodUI.org

Based on 1 Tests, Members See How Likely This Pattern Will Win Or Lose And Its (?) Median Effect

Almost Certain Loser
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-2
-1
0
+1
+2
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+5
Almost Certain Winner
Authentic Photos
  1. Add: Real Photos Authenticity

    This pattern conveys authenticity with the use of real and authentic photos. The photos can be of staff, products (taken by customers), or outcomes as a result of a service.

Median Effects

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Engagement

Ex: Any Action / Visit

(1 tests)

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Conversions

Ex: Signups, Leads

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Sales

Ex: Transactions, Upsells

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Revenue

Ex: AOV, LTV

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Retention

Ex: Return Visits

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Referrals

Ex: Social Shares

Tests

Test 63 Tested on Vanityplanet.com by Doug Baltman Jan 01, 2017

Find Out How It Performed

Product
  • Measured by visits to checkout   |   p-val (?)

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Get Access To See The Test Results

For each pattern, we measure three key data points derived from related tests:

REPEATABILITY - this is a measure of how often a given pattern has generated a positive or negative effect. The higher this number, the more likely the pattern will continue to repeat.

SHALLOW MEDIAN - this is a median effect measured with low intent actions such as initiating the first step of a lengthier process

DEEP MEDIAN - this is derived from the highest intent metrics that we have for a given test such as fully completed signups or sales.