Pattern #30: Authentic Photos
Pattern Author: Jakub Linowski - Founder @ GoodUI
Add: Real Photos Authenticity
This pattern conveys authenticity with the use of real and authentic photos. The photos can be of staff, products (taken by customers), or outcomes as a result of a service.
Ex: Any Action / Visit
Ex: Signups, Leads
Ex: Transactions, Upsells
Ex: AOV, LTV
Ex: Return Visits
Ex: Social Shares
For each pattern, we measure three key data points derived from related tests:
REPEATABILITY - this is a measure of how often a given pattern has generated a positive or negative effect. The higher this number, the more likely the pattern will continue to repeat.
SHALLOW MEDIAN - this is a median effect measured with low intent actions such as initiating the first step of a lengthier process
DEEP MEDIAN - this is derived from the highest intent metrics that we have for a given test such as fully completed signups or sales.