Pattern #30: Authentic Photos

Pattern #30  Tested 3 timesFirst tested by Doug Baltman Recently tested by Daniel Shapiro on Jan 22, 2022

Based on 3 Tests, Members See How Likely Version B Wins Or Loses And By How Much

LOSSES
-5
-4
-3
-2
-1
FLAT
+1
+2
+3
+4
+5
WINS

Measured by the sum of negative and positive tests.

A B
Authentic Photos (Variant A) Authentic Photos (Variant B)

Expected Median Effects Of B

?

Progression

(2 tests)

?

Leads

(1 tests)

-

Signups

-

Engagement

?

Sales

(1 tests)

-

Revenue

-

Retention

-

Referrals

?

ANY PRIMARY

(3 tests)

Tested on

Tests

Pattern #30: Authentic Photos
Was Tested On Designlab.com by Daniel Shapiro

Added

Isolated

Test #122 on Designlab.com by $conducted_test->test->user_->first_name . ' ' . $conducted_test->test->user_->last_name Daniel Shapiro    Jan 22, 2022 Test link

It Worked Here

  • Measured by completed lead form   |   p-val 0.00326442

In this experiment for an online design course, the variation had an extra section with student work previews. The previews were not clickable but were added just below the fold. Impact on leads was measured by potential students requesting a syllabus through an online form throughout the long landing page.

The Same Pattern Was Also Tested Here

Added

Isolated

Test #363 Tested on An Anonymous Site    Jul 05, 2021 Test link

Find Out How It Did With 24,655 Visitors

  • Measured by adds to cart

  • Measured by completed sales

In this experiment, six product photos from were added which showed the actual products (including unboxing images).

Get Access To See The Test Results

Added

Isolated

Test #63 on Vanityplanet.com by $conducted_test->test->user_->first_name . ' ' . $conducted_test->test->user_->last_name Doug Baltman    Jan 01, 2017 Test link

Find Out How It Did With 6,000 Visitors

  • Measured by visits to checkout

Get Access To See The Test Results

For each pattern, we measure three key data points derived from related tests:

REPEATABILITY - this is a measure of how often a given pattern has generated a positive or negative effect. The higher this number, the more likely the pattern will continue to repeat.

SHALLOW MEDIAN - this is a median effect measured with low intent actions such as initiating the first step of a lengthier process

DEEP MEDIAN - this is derived from the highest intent metrics that we have for a given test such as fully completed signups or sales.