Pattern #32: Condensed List

Pattern Author: Jakub Linowski - Founder & Editor @

Based on 1 Tests, Members See How Likely This Pattern Will Win Or Lose And Its (?) Median Effect

Almost Certain Loser
Almost Certain Winner
Condensed List
  1. Remove: Explanations, Descriptions & Padding

    This pattern fits more links or listings per visible screen by decreasing the padding between items. It also suggests to remove some explanations or descriptions and show less information.

Median Effects



Ex: Any Action / Visit

(1 tests)



Ex: Signups, Leads

(1 tests)



Ex: Transactions, Upsells






Ex: Return Visits



Ex: Social Shares


Pattern #32: Condensed List
Was Tested On by Grzegorz Jancewicz

Test 114 Tested on Akademiafotograf... by Grzegorz Jancewicz Grzegorz Sep 01, 2017

Find Out How It Performed With 3,363 Visitors

  • Measured by course page visits   |   p-val (?)

  • Measured by form submits on next screen   |   p-val (?)

Get Access To See The Test Results

For each pattern, we measure three key data points derived from related tests:

REPEATABILITY - this is a measure of how often a given pattern has generated a positive or negative effect. The higher this number, the more likely the pattern will continue to repeat.

SHALLOW MEDIAN - this is a median effect measured with low intent actions such as initiating the first step of a lengthier process

DEEP MEDIAN - this is derived from the highest intent metrics that we have for a given test such as fully completed signups or sales.