Pattern #34: Open In A New Tab

Pattern #34  Tested 5 timesFirst tested by Grzegorz Jancewicz Recently tested by Tim Karcher on Feb 12, 2025

Based on 5 Tests, Members See How Likely Version B Wins Or Loses And By How Much

LOSSES
-5
-4
-3
-2
-1
FLAT
+1
+2
+3
+4
+5
WINS

Measured by the sum of negative and positive tests.

A B
Open In A New Tab (Variant A) Open In A New Tab (Variant B)

Expected Median Effects Of B

?

Progression

(3 tests)

?

Leads

(5 tests)

-

Signups

-

Engagement

-

Sales

-

Revenue

-

Retention

-

Referrals

?

ANY PRIMARY

(5 tests)

Tested on

Tests

Pattern #34: Open In A New Tab
Was Tested On Vivareal.com.br by Vinicius Barros Peixoto

Replaced

Isolated

Test # 209 on Vivareal.com.br by $conducted_test->test->user_->first_name . ' ' . $conducted_test->test->user_->last_name V. Barros Peixoto    Nov 12, 2018 Test link

Find Out How It Did With 778,955 Visitors

  • Measured by lead form submissions

Zoom In
  • ?% (? successes out of ? visits)
A
  • ?% (? successes out of ? visits)
B
Listing

The idea of this experiment was taking advantage of mobile browser behavior. When a link is open in a new tab on mobile browsers, and users hit the back button, the tab closes and users get back exactly where they were before without any new result page load.

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The Same Pattern Was Also Tested Here

Replaced

Isolated

Test # 575 on Finn.com by $conducted_test->test->user_->first_name . ' ' . $conducted_test->test->user_->last_name Tim Karcher    Feb 12, 2025 Test link

Find Out How It Did With 37,497 Visitors

  • Measured by Added to cart (from PDP)

  • Measured by lead funnel completed

Zoom In
  • ?% (? successes out of ? visits)
  • ?% (? successes out of ? visits)
A
  • ?% (? successes out of ? visits)
  • ?% (? successes out of ? visits)
B
Listing

In this experiment, product listing were either opened in the same window (control) or opened in a new tab and focused on (variation). Impact on signups and sales was measured.

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Replaced

Isolated

Test # 576 on Finn.com by $conducted_test->test->user_->first_name . ' ' . $conducted_test->test->user_->last_name Tim Karcher    Feb 12, 2025 Test link

Find Out How It Did With 66,947 Visitors

  • Measured by Added to cart (from PDP)

  • Measured by lead funnel completed

Zoom In
  • ?% (? successes out of ? visits)
  • ?% (? successes out of ? visits)
A
  • ?% (? successes out of ? visits)
  • ?% (? successes out of ? visits)
B
Listing

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Replaced

Isolated

Test # 220 by $conducted_test->test->user_->first_name . ' ' . $conducted_test->test->user_->last_name Alex James    Jan 18, 2019 Test link

Find Out How It Did With 55,703 Visitors

  • Measured by successful applications

Zoom In
  • ?% (? successes out of ? visits)
A
  • ?% (? successes out of ? visits)
B
Listing

This experiment measured the effect of opening new listing (job applications) in a new tab, against opening them in the same window. The experiment A-B was inversed to match the pattern (in reality, the original already opened the tabs in a new window).

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Replaced

Isolated

Test # 118 on Akademiafotograf... by $conducted_test->test->user_->first_name . ' ' . $conducted_test->test->user_->last_name Grzegorz Jancewicz    Oct 01, 2017 Test link

Find Out How It Did With 3,923 Visitors

  • Measured by any course page visits

  • Measured by successful form submissions

Zoom In
  • ?% (? successes out of ? visits)
  • ?% (? successes out of ? visits)
A
  • ?% (? successes out of ? visits)
  • ?% (? successes out of ? visits)
B
Product

The only change in this test was the way links were opened on this course listings page. Variation A opened links in the same window, and variation B opened them in a new tab (and focusing on the newly opened screen).

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For each pattern, we measure three key data points derived from related tests:

REPEATABILITY - this is a measure of how often a given pattern has generated a positive or negative effect. The higher this number, the more likely the pattern will continue to repeat.

SHALLOW MEDIAN - this is a median effect measured with low intent actions such as initiating the first step of a lengthier process

DEEP MEDIAN - this is derived from the highest intent metrics that we have for a given test such as fully completed signups or sales.