Pattern #45: Benefit Bar

Pattern #45  Tested 6 timesFirst tested by Nathon Raine Recently tested by Samuel Hess on Nov 24, 2020

Based on 6 Tests, Members See How Likely Version B Wins Or Loses And By How Much

LOSSES
-5
-4
-3
-2
-1
FLAT
+1
+2
+3
+4
+5
WINS

Measured by the sum of negative and positive tests.

A B
Benefit Bar (Variant A) Benefit Bar (Variant B)

Expected Median Effects Of B

?

Progression

(3 tests)

?

Leads

(1 tests)

-

Signups

-

Engagement

?

Sales

(5 tests)

-

Revenue

-

Retention

-

Referrals

?

ANY PRIMARY

(6 tests)

Tests

Pattern #45: Benefit Bar
Was Tested On Normanrecords.com by Nathon Raine

Added

Isolated

Test #150 on Normanrecords.co... by $conducted_test->test->user_->first_name . ' ' . $conducted_test->test->user_->last_name Nathon Raine    Feb 07, 2018 Test link

Find Out How It Did With 120,700 Visitors

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The Same Pattern Was Also Tested Here

Added

Isolated

Test #325 on Snocks.com by $conducted_test->test->user_->first_name . ' ' . $conducted_test->test->user_->last_name Samuel Hess    Nov 24, 2020 Test link

Find Out How It Did With 11,349 Visitors

  • Measured by adds to cart

  • Measured by total sales

In this experiment, a set of reassurances and reviews were added in the header of this ecommerce website. Translating from German, these read: "Anti Hole Guarantee", "Free Shipping" and "X Ratings out of Y Reviews".

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Added

Isolated

Test #260 on Valkexclusief.nl by $conducted_test->test->user_->first_name . ' ' . $conducted_test->test->user_->last_name Online Dialogue    Sep 16, 2019 Test link

Find Out How It Did

  • Measured by successful bookings

In this experiment on Valk Exclusief's web site, a transparent overview of the benefits for booking hotels was shown. The copy translates to: "Why should you book here? - 5€ Loyalty Discount - Best Price Guarantee - Discount On Packages - No Reservation Costs. Valk is a 150 year hotel chain in the Netherlands.

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Added

Isolated

Test #180 on Radhabeauty.com by $conducted_test->test->user_->first_name . ' ' . $conducted_test->test->user_->last_name Viljo Vabrit    Jun 03, 2018 Test link

Find Out How It Did With 17,926 Visitors

  • Measured by completed sales

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Added

Isolated

Test #168 on Akademiafotograf... by $conducted_test->test->user_->first_name . ' ' . $conducted_test->test->user_->last_name Grzegorz Jancewicz    Apr 23, 2018 Test link

Find Out How It Did With 4,302 Visitors

  • Measured by any course page visits

  • Measured by course enrollments

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Added

Isolated

Test #151 on Mamaearth.ca by $conducted_test->test->user_->first_name . ' ' . $conducted_test->test->user_->last_name Michael Bernstein    Feb 08, 2018 Test link

Find Out How It Did With 1,614 Visitors

  • Measured by next page visits

  • Measured by thank you page visits

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Leaks

Leak #67 from Amazon.ca   |   Mar 29, 2021 Product

Amazon A/B Tests And Rolls Out Product Reassurances

Amazon (Canadian) recently ran this A/B test where they added these three little reassurances on some of their products. This experiment is similar to the maturing Benefit Bar pattern that addresses common objections to a purchase. View Leak

For each pattern, we measure three key data points derived from related tests:

REPEATABILITY - this is a measure of how often a given pattern has generated a positive or negative effect. The higher this number, the more likely the pattern will continue to repeat.

SHALLOW MEDIAN - this is a median effect measured with low intent actions such as initiating the first step of a lengthier process

DEEP MEDIAN - this is derived from the highest intent metrics that we have for a given test such as fully completed signups or sales.